Area Sales Manager – Off-Trade

Berentzen-Gruppe AG

. Independently develop the sales territory based on agreed KPIs .

Posted 9/21/2026full-timeKoblenz • GermanyJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in sales territory management, customer relationship building, and market analysis within the German food retail sector. Proficient in sales negotiations and maximizing brand visibility at the point of sale.

Highest-signal resume keywords

Sales Territory ManagementCustomer Relationship BuildingMarket AnalysisSales NegotiationsMS Office Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales NegotiationMarket AnalysisOrder Volume ManagementRoute PlanningKPI Development

Soft Skills

Independent WorkStructured ApproachGoal-Oriented MindsetEntrepreneurial Mindset

Tools & Technologies

CRM Systems

Certifications & Qualifications

Completed Commercial Training

Industry Keywords

German Food Retail SectorPoint of Sale (POS)Brand AmbassadorMarket Potential Maximization

About the role

Key responsibilities & impact

Independently develop the sales territory based on agreed KPIs
Implement and secure listings and secondary placements at the point of sale (POS)
Actively manage order volumes at the POS and prevent out-of-stock situations
Independently manage the sales territory through route planning and market and competitor analysis
Build and maintain customer relationships within the retail sector
Ensure the visibility of and maximize the market potential of the Mio Mio, Berentzen, and Puschkin brands
Act as a brand ambassador in the field at the point of sale

Requirements

What you’ll need

Completed commercial training and several years of relevant professional experience
Sound knowledge of the structures of the German food retail sector
Residence within the sales territory
Confident use of MS Office and CRM systems
Independent, structured, and goal-oriented approach, combined with an entrepreneurial mindset and way of working
Experience and skill in sales negotiations

Benefits

Comp & perks

Considerable freedom to work independently and take ownership
Pleasant working environment in a team that looks forward to welcoming you
Open, collaborative culture with an informal, first-name basis and no rigid hierarchies
Long-term career prospects and opportunities for professional and personal development
Flexible working-time arrangements
Company car for private use as well
Monthly product allowance from our product range, plus employee discounts
Corporate fitness program and health initiatives