Area Sales Manager – Retail

Berentzen-Gruppe AG

. Independently develop the sales territory based on agreed KPIs .

Posted 10/30/2026full-timeRemote • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in field sales with a strong focus on territory management, customer relationship building, and sales negotiations. Proficient in leveraging market analysis and CRM systems to enhance brand visibility and achieve sales targets.

Highest-signal resume keywords

Field Sales ExperienceSales Negotiation SkillsKnowledge of German Food RetailProficiency in MS OfficeCRM Systems Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Territory DevelopmentOrder Quantity ManagementMarket AnalysisCompetitor AnalysisRoute Planning

Soft Skills

Independent Working StyleEntrepreneurial MindsetCustomer Relationship Building

Certifications & Qualifications

Completed Commercial Training

Industry Keywords

Point of Sale (POS)Brand AmbassadorRetail SectorMio MioBerentzenPuschkin

About the role

Key responsibilities & impact

Independently develop the sales territory based on agreed KPIs
Secure and implement listings and secondary placements at the point of sale (POS)
Actively manage order quantities at the POS and prevent out-of-stock situations
Independently manage the sales territory through route planning and market and competitor analysis
Build customer relationships within the retail sector
Increase the visibility of and fully realize the market potential of the Mio Mio, Berentzen, and Puschkin brands
Act as a brand ambassador in field sales at the point of sale

Requirements

What you’ll need

Completed commercial training and/or experience in field sales
Knowledge of German food retail (LEH) structures
Residence within the sales territory
Proficiency in MS Office and CRM systems
Independent working style, with an entrepreneurial mindset and approach
Experience and skill in sales negotiations

Benefits

Comp & perks

Considerable freedom to work independently and take ownership
Pleasant working environment within a team that looks forward to welcoming you
Open, collaborative culture with an informal, non-hierarchical approach
Long-term career prospects and opportunities for professional and personal development
Flexible working-time arrangements
Company car, including private use
Monthly allocation of products from our portfolio, as well as employee discounts
Corporate fitness program and health initiatives