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Area Sales Manager – Retail
Berentzen-Gruppe AG. Independently develop the sales territory based on agreed KPIs .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in field sales with a strong focus on territory management, customer relationship building, and brand representation. Proficient in market analysis and negotiation to enhance product visibility and sales performance.
Highest-signal resume keywords
Field Sales ExperienceCustomer Relationship ManagementMarket AnalysisNegotiation SkillsMS Office Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Territory DevelopmentOrder ManagementRoute PlanningMarket AnalysisCompetitor Analysis
Soft Skills
Independent Working StyleEntrepreneurial MindsetStrong Negotiation Skills
Tools & Technologies
CRM Systems
Certifications & Qualifications
Completed Commercial Training
Industry Keywords
German Food Retail SectorPoint of Sale (POS)Brand Ambassador
About the role
Key responsibilities & impact- Independently develop the sales territory based on agreed KPIs
- Secure and implement listings and secondary placements at the point of sale (POS)
- Actively manage order quantities at the POS and prevent out-of-stock situations
- Independently manage the sales territory through route planning and market and competitor analysis
- Build and maintain customer relationships in the retail sector
- Increase the visibility of and maximize the market potential for the Mio Mio, Berentzen, and Puschkin brands
- Act as a brand ambassador in the field at the point of sale
Requirements
What you’ll need- Completed commercial training and/or experience in field sales
- Knowledge of the structures of the German food retail sector
- Residence within the sales territory
- Confident use of MS Office and CRM systems
- Independent working style, with an entrepreneurial mindset and approach
- Experience and strong negotiation skills in sales discussions
Benefits
Comp & perks- Considerable freedom to work independently and take ownership
- Pleasant working environment in a team that looks forward to welcoming you
- Open, informal communication and a non-hierarchical first-name culture
- Long-term opportunities for career development and personal growth
- Flexible working-time arrangements
- Company car, including private use
- Monthly product allowance from our portfolio and employee discounts
- Corporate fitness program and health-related benefits