Senior Data Analyst – Web Analytics, Growth

Bernoulli Educação

. Consolidate performance campaign data from Meta Ads, Google Ads, and other paid media platforms into reports and dashboards.

Posted 10/31/2026full-timeRemote • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in web analytics, data integration, and performance campaign metrics, with a strong focus on optimizing digital marketing strategies through data-driven insights and testing methodologies.

Highest-signal resume keywords

Google Analytics/GA4Meta AdsCRM Data ManagementSQL Data ManipulationA/B Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data ProcessingData VisualizationPerformance Campaign MetricsMarketing AutomationConversion Rate OptimizationKPI AnalysisData GovernanceDashboarding ToolsProcess AutomationWeb Analytics

Soft Skills

Analytical SupportStakeholder CommunicationMeeting Facilitation

Tools & Technologies

Google Tag ManagerRD StationBI ToolsAdvanced Spreadsheets

Industry Keywords

Digital MarketingGrowth MarketingConversion OptimizationData Integration

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Consolidate performance campaign data from Meta Ads, Google Ads, and other paid media platforms into reports and dashboards.
Collect, organize, and update CRM data from RD Station or an equivalent tool for analysis.
Monitor user navigation on the website and identify friction points throughout the funnel.
Update and maintain Marketing and Growth KPI dashboards for the business units.
Ensure the quality, integrity, and standardization of data reported by the Growth and Marketing teams.
Build and continuously improve an integrated digital channel analytics tool, connecting paid media, CRM, and website data.
Propose and conduct conversion optimization tests and experiments on the website and across digital journeys.
Design and document processes for digital data collection, processing, and governance.
Support Hybrid Growth professionals in interpreting KPIs and investigating root causes.
Define the integration architecture between data sources and propose improvements to tools and processes.
Lead alignment meetings and provide analytical support to stakeholders across different areas.

Requirements

What you’ll need

Knowledge of web analytics, including Google Analytics/GA4, Google Tag Manager, or equivalent tools.
Knowledge of performance campaign metrics, including Meta Ads, Google Ads, and other paid media.
Knowledge of CRM and Marketing automation, such as RD Station or an equivalent tool.
Knowledge of data processing and visualization, advanced spreadsheets, and BI and dashboarding tools.
Knowledge of Marketing and Growth KPIs, such as CAC, ROAS, conversion rate, and average order value.
Knowledge of testing and experimentation methodologies, such as A/B testing and conversion rate optimization.
Knowledge of querying and manipulating data using SQL or an equivalent language.
Knowledge of data integration across platforms and process automation tools.
Knowledge of designing and documenting data governance processes.
Experience leading alignment meetings and providing analytical support to different teams and audiences.

Benefits

Comp & perks

Health insurance
Dental insurance
Life insurance
Meal and food allowance on the same card
Breakfast or afternoon snacks at physical locations
Transportation allowance
TotalPass and Wellhub (access to gyms and wellness services)
Birthday day off
Corporate University
Support program for expectant parents
Psychological, legal, financial, and social counseling program
Wedding gift
Duo Gourmet
Bernoulli Benefits Club: access to a partner network offering discounts on undergraduate and graduate programs, electricity bills, language courses, and much more for you and your family
Hybrid-work mothers may work 100% remotely from the sixth month of pregnancy until the child turns one
Hybrid-work fathers may work 100% remotely from the child’s birth until the child turns six months