Client Generation Manager

Berry Virtual

. Build, launch, manage, and optimize paid advertising campaigns across Meta, Google, LinkedIn, and YouTube.

Posted 11/12/2026full-timeRemote • Philippines, India, Honduras, Colombia, MexicoJuniorMid-Level💰 $13 - $15 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in performance marketing with a focus on paid advertising campaigns across multiple platforms, including Meta and Google Ads, while optimizing organic search through effective SEO strategies. Proficient in analyzing marketing performance metrics and implementing data-driven decisions to enhance conversion rates and overall campaign effectiveness.

Highest-signal resume keywords

Performance MarketingMeta Ads ManagementGoogle Ads ManagementSEO Tools ProficiencyConversion Rate Optimization

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid Advertising CampaignsKeyword ResearchOn-Page SEO ImprovementsA/B TestingData AnalysisMarketing AutomationFunnel Performance TrackingLanding Page OptimizationAudience TargetingRetargeting Strategies

Soft Skills

Strong Communication SkillsOrganizational SkillsAnalytical SkillsIndependent Work CapabilityCollaboration Skills

Tools & Technologies

SEMrushAhrefsGoogle Search ConsoleGoogle Analytics 4CRM IntegrationsTracking Pixels

Industry Keywords

Legal Industry MarketingLead NurturingMarketing AttributionSales Pipeline ReportingPerformance Metrics

About the role

Key responsibilities & impact

Build, launch, manage, and optimize paid advertising campaigns across Meta, Google, LinkedIn, and YouTube.
Manage audience targeting, creative testing, campaign budgets, daily performance monitoring, retargeting, and nurture strategies.
Conduct keyword research targeting high-intent legal-industry decision-makers.
Optimize landing pages, blog content, and service pages for organic search.
Implement on-page SEO improvements, including metadata, headings, internal links, and schema markup.
Monitor keyword rankings, organic traffic, conversions, landing-page conversion rates, and funnel performance.
Coordinate technical SEO improvements with developers.
Collaborate with designers and developers to improve website conversion performance, UX, mobile responsiveness, page speed, and conversion barriers.
Implement tracking pixels, CRM forms, and marketing automation.
Conduct A/B testing on landing pages, messaging, and calls to action.
Track and analyze CPL, cost per booked demo, cost per completed demo, CPA, and CAC.
Prepare weekly performance reports focused on business outcomes and revenue impact.
Identify optimization opportunities and improve marketing efficiency using data.
Collaborate with SDR and sales teams to evaluate lead quality, demo attendance, and close rates.
Connect marketing performance with pipeline and revenue outcomes.
Coordinate external marketing vendors and hold them accountable for performance.
Achieve success metrics including reducing cost per booked demo, improving demo show rates, increasing landing-page conversion rates, growing qualified organic traffic and demo bookings, controlling CAC, and delivering consistent weekly reports.

Requirements

What you’ll need

2–4 years of experience in performance marketing, including paid and organic acquisition.
Hands-on experience building and managing Meta Ads and Google Ads campaigns.
Experience with SEO tools such as SEMrush, Ahrefs, Google Search Console, and Google Analytics 4 (GA4).
Understanding of conversion rate optimization, landing page performance, and funnel psychology.
Experience collaborating with web developers and designers on website improvements.
Strong analytical skills and experience tracking marketing performance metrics.
Ability to create reports, evaluate campaign results, and make data-driven optimization decisions.
Strong communication and organizational skills.
Ability to work independently in a remote, KPI-driven environment.
Experience managing LinkedIn Ads and YouTube campaigns.
Familiarity with marketing CRM integrations, retargeting, and lead nurturing.
Experience coordinating external marketing vendors.
Familiarity with marketing attribution and sales pipeline reporting.
Stable and high-speed internet connection, preferably 25 MBPS or higher, with backup during power or service interruptions.
Own PC/laptop with 8GB RAM; Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; up-to-date web browsers and security software; 500GB/128 SSD storage.
Headset/earphone with noise cancellation and webcam at 720p or higher resolution.
Designated, quiet, well-organized workspace free from distractions.

Benefits

Comp & perks

Permanent remote work setup
Competitive USD hourly pay: $13–$15/hour, based on experience.
Internet Allowance
HMO insurance (PH)
Paid US holidays
Paid Vacation and Sick Leaves