Meta Ads Specialist, Bilingual Spanish - English

Berry Virtual

. Develop, launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram for multiple client accounts.

Posted 11/5/2026full-timeRemote • Mexico, Ecuador, Colombia, Nicaragua, HondurasMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Meta advertising campaigns, with a strong focus on lead generation strategies and performance analysis. Proficient in utilizing Meta Ads Manager and related tools to drive effective advertising outcomes for diverse client accounts.

Highest-signal resume keywords

Meta Ads Manager ProficiencyLead Generation Campaign ManagementAdvertising Budget ManagementData Analysis and OptimizationExperience with Meta Instant Forms

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Structure ManagementAudience TargetingCreative TestingConversion OptimizationCPL and CPA AnalysisMeta Pixel KnowledgeConversions API FamiliarityAdvertising Performance AnalysisA/B Testing StrategiesMulti-Campaign Management

Soft Skills

Excellent Organizational SkillsStrong Communication SkillsProblem-Solving Abilities

Tools & Technologies

Meta Business SuiteMeta Ads LibraryHubSpotZapierGoogle Sheets

Industry Keywords

Digital Marketing Agency ExperienceLead Generation Agency ExperienceLegal Services AdvertisingProfessional Services Advertising

About the role

Key responsibilities & impact

Develop, launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram for multiple client accounts.
Create lead generation strategies tailored to each client's target audience, practice area, budget, and business objectives.
Manage daily and monthly advertising budgets to ensure effective spending and consistent lead generation.
Build and manage campaigns using Meta Ads Manager, including campaign structures, targeting, placements, budgets, and optimization settings.
Identify opportunities to increase lead volume, improve lead quality, and reduce acquisition costs.
Stay current with Meta advertising updates, policies, and best practices.
Create and optimize Meta Instant Forms with custom screening and qualifying questions.
Develop and execute A/B testing strategies for ad creatives, headlines, primary text, audiences, and lead forms.
Analyze campaign performance to identify winning creatives and opportunities for improvement.
Monitor lead quality and conversion performance to ensure campaigns generate valuable opportunities.
Troubleshoot underperforming campaigns and proactively implement changes to improve results.
Use Meta Ads Library to research competitor advertising strategies and identify new creative opportunities.
Monitor advertising campaigns daily and make data-driven optimizations.
Analyze spend, leads generated, CPL, qualified leads, booked consultations, cost per booked consultation, signed clients/retainers, and CPA/CAC.
Review lead quality and client conversion data beyond Meta Ads Manager.
Identify performance issues early and communicate recommendations to the Lead Generation Manager.
Ensure Meta lead forms and tracking systems are properly configured and functioning.
Coordinate with internal teams to ensure leads are accurately delivered through email, CRM integrations, or automated workflows.
Troubleshoot tracking discrepancies, lead delivery issues, and campaign-related technical problems.
Maintain organized campaign structures, naming conventions, and accurate performance records.
Collaborate with graphic designers and content creators to develop high-performing static advertisements and video creatives.
Provide clear creative briefs, including headlines, messaging, target audiences, and calls to action.
Recommend new advertising concepts based on campaign results, competitor research, and audience behavior.
Work with Account Managers and the Lead Generation Manager to review client performance, lead quality, and campaign goals.
Communicate campaign updates, challenges, and optimization opportunities.

Requirements

What you’ll need

Minimum 3 years of hands-on experience managing Meta advertising campaigns.
Experience managing at least $10,000 USD in monthly Meta advertising spend.
Proven experience running lead generation campaigns, not just engagement, traffic, or brand awareness campaigns.
Strong proficiency in Meta Ads Manager, Meta Business Suite, and Meta Ads Library.
Experience creating and optimizing Meta Instant Forms.
Strong understanding of campaign structure, audience targeting, creative testing, and conversion optimization.
Ability to analyze advertising data and make informed decisions to improve campaign performance.
Experience managing multiple campaigns or client accounts simultaneously.
Strong understanding of CPL, CPA, conversion rates, and advertising budget management.
Excellent organizational, communication, and problem-solving skills.
Willingness to work in US time zones (PST, EST, CST).
High school diploma or equivalent.
Experience managing Meta advertising campaigns for law firms or professional service businesses.
Previous experience working in a digital marketing agency or lead generation agency.
Familiarity with HubSpot, Zapier, Google Sheets, or other CRM and lead management platforms.
Knowledge of Meta Pixel, Conversions API, and conversion tracking.
Experience collaborating with creative teams to develop performance-driven advertisements.
Familiarity with Meta advertising policies, particularly those involving legal services and sensitive advertising topics.
Stable and high-speed internet connection, preferably 25 MBPS or higher, with backup for power or service interruptions.
Own PC/laptop with 8GB RAM and Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; up-to-date web browsers and security software; 500GB/128 SSD storage.
Headset/earphone with noise cancellation and webcam at 720p or higher resolution.
Designated, quiet, and well-organized workspace free from distractions.

Benefits

Comp & perks

Permanent remote work setup
Competitive starting rate paid in USD
Internet Allowance
Medical Allowance
Paid US holidays
Paid Vacation and Sick Leaves