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Marketing & Content Development Manager
Bertelsmann SE & Co. KGaA. Lead marketing strategy for Grace Corner digital product launches, including online courses, Bible studies, virtual events, streaming experiences, and other digital offerings .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading digital marketing strategies and executing integrated campaigns across various channels, with a strong focus on product marketing and content development. Proficient in analyzing campaign performance and leveraging insights to enhance customer engagement and acquisition.
Highest-signal resume keywords
Digital Marketing ExperienceIntegrated Marketing CampaignsContent Creation Across Digital ChannelsProject Management SkillsFamiliarity with Christian Publishing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingProduct MarketingContent MarketingCampaign Performance AnalysisEmail MarketingSocial Media MarketingLanding Page CreationStorytelling SkillsCustomer Journey UnderstandingContent Strategy
Soft Skills
Exceptional Writing SkillsStrong Interpersonal SkillsCommunication SkillsOrganizational SkillsCollaboration Experience
Tools & Technologies
AsanaZoomBoxAI Tools for Marketing
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in CommunicationsBachelor’s Degree in Journalism
Industry Keywords
Christian PublishingFaith-Based OrganizationsTheological EducationDigital Product LaunchesDirect-to-Consumer Experiences
About the role
Key responsibilities & impact- Lead marketing strategy for Grace Corner digital product launches, including online courses, Bible studies, virtual events, streaming experiences, and other digital offerings
- Develop integrated marketing campaigns across email, web, social media, paid media, and other digital channels
- Partner with Christian authors to develop, pitch, and launch new digital products and experiences
- Collaborate with Penguin Random House Christian Publishing and internal cross-functional teams to coordinate launches from concept to market
- Create newsletters, landing pages, promotional emails, product descriptions, launch messaging, scripts, and other customer-facing materials
- Ensure consistent brand messaging and customer experiences across marketing channels and digital touch points
- Analyze campaign performance and recommend strategies to improve engagement, customer acquisition, and launch success
Requirements
What you’ll need- Minimum of 4 years of experience in digital marketing, product marketing, content marketing, or a related discipline
- Experience planning and executing digital product launches, including online courses, virtual events, educational programs, memberships, or other direct-to-consumer digital experiences
- Experience creating marketing content across multiple digital channels, including email, web, landing pages, and social media
- Proven digital marketing experience developing and executing integrated marketing campaigns
- Exceptional writing, editing, and storytelling skills
- Strong understanding of product marketing, customer journeys, and content strategy
- Excellent project management and organizational skills
- Strong interpersonal and communication skills with cross-functional collaboration experience
- Analytical mindset with ability to evaluate campaign performance and translate insights into actionable recommendations
- Proficiency with project management and collaboration tools such as Asana, Zoom, Box, or similar platforms
- Experience leveraging AI tools for marketing strategy, content development, and productivity
- Familiarity with Christian publishing, Christian ministry, faith-based organizations, or theological education is strongly preferred
- Theoretical knowledge typically achieved through a related four-year college experience, such as a Bachelor’s degree in Marketing, Communications, Journalism or equivalent professional experience
- Candidates must reside or be willing to relocate to Arizona, California, Colorado, Connecticut, Florida, Idaho, Illinois, Kansas, Michigan, Missouri, Montana, Nevada, New Jersey, New Mexico, New York, North Carolina, Oregon, Pennsylvania, South Dakota, Tennessee, Texas, or Washington
- Employment authorization verification through the federal E-Verify program
Benefits
Comp & perks- 4-day work week
- Comprehensive Medical, Dental, and Vision Insurance
- PTO, Pay in Lieu of Time Off, and Shared Leave
- Paid Holidays + Floating Holiday
- 401k Match
- Company paid Short-Term & Long-Term Disability
- Company paid $50K Life/AD&D Insurance
- Emergency Savings Account + Company Contribution
- Flexible Spending
- Gym Membership Discounts
- Professional Development & Education Assistance
- Employee Assistance Program (EAP) for you & family
- Remote work