VP of Email Marketing

Best Egg

. Own the Email channel strategy and annual roadmap, aligning investment and priorities with customer needs, growth objectives, and enterprise goals .

Posted 11/4/2026full-timeWilmington • United StatesLead💰 $145,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in Email Channel Strategy and Operations, with a focus on lifecycle marketing, audience segmentation, and performance measurement. Proven leadership in developing teams and driving cross-functional collaboration to achieve business objectives in regulated environments.

Highest-signal resume keywords

Email Strategy DevelopmentLifecycle MarketingTeam LeadershipPerformance MeasurementRegulatory Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingJourney OrchestrationSegmentationPersonalizationAutomationAI-Enabled DecisioningDeliverabilityTesting and MeasurementData AnalysisCross-Sell Programs

Soft Skills

Analytical RigorAttention to DetailCross-Functional InfluenceOrganizational SkillsCustomer Focus

Tools & Technologies

CRM PlatformsEmail Automation ToolsAnalytics SoftwareMarketing TechnologyCompliance Management Systems

Industry Keywords

FinTechFinancial ServicesDirect MarketingConsumer BusinessCAN-SPAMPrivacy ManagementAccessibility Standards

About the role

Key responsibilities & impact

Own the Email channel strategy and annual roadmap, aligning investment and priorities with customer needs, growth objectives, and enterprise goals
Translate business strategies into an integrated portfolio of lifecycle, event-triggered, promotional, and cross-sell programs
Lead, coach, and develop the Email team; establish priorities, operating standards, accountability, and capacity plans
Direct audience, segmentation, personalization, contact, and content strategies
Build a testing agenda across creative, offers, cadence, journeys, audiences, and send strategies
Establish channel goals and performance reporting across deliverability, engagement, conversion, incremental business results, opt-outs, and customer experience
Oversee end-to-end Email operations, including campaign planning, briefs, production, quality assurance, approvals, deployment, and post-launch analysis
Strengthen templates, automation, and controls
Ensure Email programs meet brand, accessibility, deliverability, consent, privacy, and regulatory requirements
Manage agency, vendor, platform, and budget needs as applicable
Partner with Marketing, Product, Analytics, Data Science, Technology, Creative, Legal, and Compliance
Report to the Sr. Director of ECM & Cross-Sell Strategy

Requirements

What you’ll need

10+ years of Email, CRM, lifecycle, or direct marketing experience, including meaningful experience leading teams and complex programs
Experience in FinTech, financial services, or another regulated consumer business is preferred
Deep knowledge of modern Email strategy, including journey orchestration, segmentation, personalization, automation, AI-enabled decisioning, privacy-conscious targeting, and deliverability
Strong command of channel economics and performance measures, including deliverability, engagement, conversion, incrementality, retention, and cross-sell outcomes
Demonstrated ability to build testing and measurement plans, interpret results, and turn insights into decisions and sustained performance improvements
Strong analytical rigor and attention to detail
Working knowledge of deliverability, consent management, privacy, CAN-SPAM, accessibility, and related Email compliance practices
Proven people leader who sets clear expectations, develops talent, and builds an inclusive, accountable team culture
Strong cross-functional influence and judgment to align senior stakeholders, resolve competing priorities, and move complex work forward
Highly organized, customer-focused, and adaptable in a fast-paced environment with multiple concurrent priorities

Benefits

Comp & perks

Pre-tax and post-tax retirement savings plans with a competitive company matching program
Generous paid time-off plans including vacation, personal/sick time, paid short-term and long-term disability leaves, paid parental leave, and paid company holidays
Multiple health care plans, including dental and vision options
Flexible Spending Plans for Health Care, Dependent Care, and Health Reimbursement Accounts
Company-paid life insurance
Wellness platforms
Employee assistance programs
Health Advocate programs
Discounted identity theft protection
Pet insurance
Fitness center reimbursements