Data Marketing Consultant – Permanent Contract

BETC

. Analyze customer, marketing, and digital data to identify trends, signals, and business opportunities .

Posted 11/2/2026full-timePantin • FranceMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in data analysis, customer segmentation, and marketing performance diagnostics to drive actionable insights and strategic recommendations. Proficient in leveraging data-driven approaches to enhance customer experiences and align business objectives with data capabilities.

Highest-signal resume keywords

Data AnalysisCustomer SegmentationMarketing Performance DiagnosticsData LiteracyProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data InterpretationAnalytical PrinciplesKPI DefinitionPerformance MeasurementData Exploitation Strategies

Soft Skills

Analytical SkillsCommunication SkillsClient Relationship Management

Tools & Technologies

Google AnalyticsPiano AnalyticsDatabricksBigQuerySnowflakeCRM SolutionsPower BITableauLooker StudioSQL

Industry Keywords

Customer IntelligenceData MarketingBusiness InsightsCustomer ExperienceData Vision

Tech Stack

Tools & technologies

BigQueryPythonSnowflakeSQLTableau

About the role

Key responsibilities & impact

Analyze customer, marketing, and digital data to identify trends, signals, and business opportunities
Define customer segmentations and enhance customer insight
Conduct marketing performance and customer experience diagnostics
Identify growth, retention, and engagement levers
Translate data-driven insights into actionable strategic recommendations
Formulate recommendations on customer journeys, experiences, CRM mechanisms, and lifecycle strategies
Support clients in their decision-making through a data-driven approach
Define a data vision and roadmap aligned with business priorities
Document data models and customer insight requirements
Build performance measurement and management frameworks
Define the KPIs and metrics required to track business objectives
Identify and prioritize high-value use cases
Design data exploitation strategies supporting CRM, acquisition, retention, and personalization
Ensure alignment between business needs, data capabilities, and activation programs
Understand the capabilities and constraints of data and marketing environments, formalize analytical requirements, collaborate with technical profiles, and leverage results to develop business and marketing recommendations

Requirements

What you’ll need

3–4 years of experience in consulting, data marketing, analytics, or customer intelligence
Ability to analyze and interpret data, derive business insights, and turn them into concrete recommendations
Strong data literacy to understand analytical principles, communicate requirements to more technical stakeholders, and leverage their outputs
Ability to connect data, customer behavior, marketing priorities, and business objectives
Interest in brand and communications challenges
Strong analytical and synthesis skills
Ability to clearly articulate recommendations
Excellent written and verbal communication skills
Ability to manage projects and client relationships independently
Professional proficiency in English is essential
Good understanding of Google Analytics / Piano Analytics, Databricks, BigQuery, Snowflake, or similar environments; CDPs; CRM solutions; Power BI; Tableau; Looker Studio; SQL; and Python
Hands-on experience with some of these tools is a plus

Benefits

Comp & perks

Hybrid work
Permanent contract
Applications are considered without regard to gender, ethnicity, religion, sexual orientation, social background, disability, or age