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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Performance Marketing with a focus on Meta Ads, including campaign management, audience targeting, and creative optimization. Proficient in utilizing AI tools for campaign analysis and performance forecasting while effectively collaborating across teams.
Highest-signal resume keywords
Performance MarketingMeta Ads ManagementAI Tools UtilizationAdvertising Budget ManagementCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementAudience TargetingCreative FormatsAttributionA/B TestingPerformance Data AnalysisBusiness Forecasting
Soft Skills
Strong Organizational SkillsProactive MindsetCreative Problem Solving
Tools & Technologies
AI-Powered Tools
Industry Keywords
User AcquisitionFashion-Tech
About the role
Key responsibilities & impact- Develop and scale Meta as a key user-acquisition channel
- Build and optimize campaigns using AI-powered tools
- Identify trends and generate creative hypotheses
- Collaborate with creatives to find effective ad concepts and formats
- Run A/B tests across campaigns, audiences, and ad creatives
- Translate performance insights into actionable briefs for the design team
- Collaborate with analytics, creative, and product teams on full-funnel acquisition strategies
- Manage advertising budgets
- Report on channel performance
- Forecast the impact of user-acquisition activities on key business metrics
Requirements
What you’ll need- At least 1 year of experience in Performance Marketing with hands-on campaign management in Meta Ads
- Solid understanding of Meta Ads, including campaign structure, audience targeting, creative formats, and attribution
- Practical experience using AI tools for research, content, analysis, or optimization
- Experience managing advertising budgets and converting performance data into business forecasts and reports
- Strong organizational skills and cross-functional collaboration experience
- Proactive mindset and ability to generate ideas and find solutions
- Experience in fashion-tech is a plus
Benefits
Comp & perks- Access to AI tools and freedom to integrate them into the workflow
- Culture of experimentation
- Room to grow as the team and product scale
- Flexible work format: office, remote, or hybrid
- Corporate gym workouts with professional trainers
- Massage
- Corporate lunches
- Sports and team activities
- Regular online workouts
- Partner discounts
- Free access to BetterMe products
- Health insurance and corporate doctor
- Supportive open communication and honest feedback
- Support for sports events, including covered entry fees
- New hardware and equipment for productive work
- Legal and finance support, including personal consultations