Lifecycle Marketing Manager

BetterPool

. Own Splash's lifecycle strategy across new user onboarding, activation, conversion, retention, reactivation, and VIP .

Posted 11/3/2026full-timeRemote • United StatesMid-LevelSenior💰 $105,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing strategies, including user onboarding, retention, and conversion, with a strong focus on data-driven decision-making and campaign execution across multiple channels. Proficient in using Braze for building user journeys and segmentation, while maintaining brand voice and compliance.

Highest-signal resume keywords

Braze ExpertiseLifecycle Marketing ExperienceStrong Copywriting SkillsData Analysis ProficiencySegmentation Logic Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCRMUser Journey MappingA/B TestingSQLCampaign ManagementRetention StrategiesBehavioral TriggersPerformance ReportingMultivariate Testing

Soft Skills

Personal AgencyCollaborationCommunication

Tools & Technologies

BrazeSegmentSnowflakeAI ToolsDbt

Industry Keywords

Consumer AppGamingDTCFintechSports BettingDFSReal-Money Gaming

Tech Stack

Tools & technologies

SnowflakeSQL

About the role

Key responsibilities & impact

Own Splash's lifecycle strategy across new user onboarding, activation, conversion, retention, reactivation, and VIP
Build journey maps and sophisticated user journeys in Braze Canvas using sport, contest type, deposit history, recency, and behavior logic
Build the lifecycle calendar around major sports events and align messaging to high-entry moments
Partner with the Senior Growth team on cohort-based testing strategies to improve 30-day and 90-day retention
Build, QA, and ship campaigns across email, push, SMS, in-app messages, and webhooks
Own lifecycle copy and maintain the Splash brand voice
Work with compliance to review copy before launch
Brief design and collaborate on visual assets to improve open rates and click-through
Manage segmentation across the Segment, Snowflake, and Braze stack
Own lifecycle reporting, including open rates, CTR, conversion rate, unsubscribe rate, retention impact, and incremental revenue
Run structured A/B tests on subject lines, send times, segmentation, offers, and creative
Partner with the Data Analyst on attribution clarity and incrementality measurement
Identify retention leaks and ship campaigns to address them
Report to the Lifecycle & Retention Marketing lead
Partner with paid media, content, product, Senior Growth, design, compliance, and data teams

Requirements

What you’ll need

Minimum 3 years of hands-on lifecycle, CRM, or retention marketing experience in a consumer app, gaming, DTC, or fintech environment
Deep Braze expertise, including building Canvases, designing segments, running multivariate tests, and shipping at volume
Strong copywriting instincts for push notifications, email, and in-app messages
Fluency in segmentation logic, cohorts, recency-frequency-monetary buckets, and behavioral triggers
Comfortable in data; able to pull segment sizes, read performance reports, and build dashboards independently
Strong understanding of retention dynamics in a consumer app, including activation, repeat rate, and churn
High degree of personal agency
Daily use of AI tools for copywriting, segmentation analysis, journey ideation, and reporting
Avid sports fan with familiarity with sports culture
Passion for fantasy sports and real-money contests is a major plus
Experience with Braze Canvas Flow, Liquid templating, and webhook orchestration is nice to have
Familiarity with Segment, Snowflake, dbt, and the modern data stack is nice to have
Experience marketing to a sports betting, DFS, or real-money gaming audience is nice to have
SQL skills strong enough to pull your own segments is nice to have
Background scaling a lifecycle program from early stage to mature at a consumer app is nice to have

Benefits

Comp & perks

Potential to earn equity in the company
Medical, Dental, & Vision Insurance
401K/Retirement Plan Options
Flexible PTO
Annual company retreats & team offsites
A work from home stipend
Frequent company-wide games with cash prizes
An exciting opportunity to be a part of the fast-growing fantasy sports industry