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BetterPool

Lifecycle Marketing Specialist

BetterPool

. Execute the lifecycle roadmap across onboarding, activation, conversion, retention, reactivation, and VIP .

Posted 11/3/2026full-timeRemote • United StatesJuniorMid-Level💰 $65,000 - $85,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lifecycle marketing, including onboarding, retention, and reactivation strategies, with a strong focus on data-driven decision-making and campaign execution across multiple channels. Proficient in using Braze for building journeys and segments, alongside a solid understanding of performance metrics and reporting.

Highest-signal resume keywords
Lifecycle Marketing ExperienceBraze Platform ProficiencyCampaign Execution Across ChannelsSQL Skills for Data AnalysisStrong Copywriting Instincts

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Lifecycle MarketingCampaign ManagementSegmentation LogicA/B TestingPerformance ReportingSQLBraze Canvas FlowBehavioral TriggersCohort AnalysisEmail Marketing
Soft Skills
Strong Sense of OwnershipCreative Problem SolvingCollaborationAttention to DetailAnalytical Thinking
Tools & Technologies
BrazeSegmentSnowflakeDbtAI Tools for Copywriting
Industry Keywords
Consumer App MarketingGaming MarketingDTCFintechSports BettingDFSReal-Money Gaming

Tech Stack

Tools & technologies
SnowflakeSQL

About the role

Key responsibilities & impact
  • Execute the lifecycle roadmap across onboarding, activation, conversion, retention, reactivation, and VIP
  • Flag gaps and bring ideas for new journeys
  • Build and maintain Canvases in Braze using logic for sport, contest type, deposit history, recency, and behavior
  • Maintain the lifecycle calendar against the sports schedule
  • Support cohort-based testing focused on 30-day and 90-day retention
  • Build, QA, and ship campaigns across email, push, SMS, in-app messages, and webhooks
  • Propose and execute tests covering copy, creative, and other execution details
  • Brief design and partner on visual assets
  • Build segments using Braze and Segment, with SQL support from analytics
  • Build weekly lifecycle reports covering open rates, CTR, conversion rate, unsubscribe rate, retention impact, and incremental revenue
  • Surface performance takeaways
  • Run A/B tests on subject lines, send times, segmentation, offers, and creative
  • Support attribution and incrementality measurement
  • Identify funnel drop-offs and recommend campaigns to address them
  • Report to the Lifecycle & Retention Marketing lead
  • Partner with paid media, content, product, the Senior Growth team, and the Data Analyst

Requirements

What you’ll need
  • 2-4 years of hands-on lifecycle, CRM, email, or push marketing experience in a consumer app, gaming, DTC, fintech, or agency environment
  • Hands-on experience with Braze or a comparable platform (Iterable, Customer.io, Klaviyo)
  • Experience building journeys, designing segments, and shipping campaigns
  • Strong copywriting instincts
  • Working knowledge of segmentation logic, cohorts, recency-frequency-monetary buckets, and behavioral triggers
  • Comfortable pulling and reading performance reports and asking questions of the data
  • Understanding of activation, repeat rate, and churn
  • Strong sense of ownership
  • Regular use of AI tools for copywriting, segmentation analysis, journey ideation, and reporting
  • Avid sports fan
  • Passion for fantasy sports and real-money contests is a major plus
  • Experience with Braze Canvas Flow, Liquid templating, and webhook orchestration is nice to have
  • Familiarity with Segment, Snowflake, dbt, and the modern data stack is nice to have
  • Experience marketing to a sports betting, DFS, or real-money gaming audience is nice to have
  • SQL skills strong enough to pull your own segments without going through the data team is nice to have

Benefits

Comp & perks
  • Potential to earn equity in the company
  • Medical, Dental, & Vision Insurance
  • 401K/Retirement Plan Options
  • Flexible PTO
  • Annual company retreats & team offsites
  • A work from home stipend
  • Frequent company-wide games with cash prizes
  • An exciting opportunity to be a part of the fast-growing fantasy sports industry