Head of Brand – Content

BetWarrior

. Propose how BetWarrior stands apart in its category through territory, tone, identity, and production methods .

Posted 10/26/2026full-timeBuenos Aires • ArgentinaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading creative teams and managing production processes while ensuring brand consistency and compliance with advertising regulations. Proficient in utilizing performance data and generative AI to enhance content production and campaign effectiveness.

Highest-signal resume keywords

Creative LeadershipBrand PositioningCampaign ManagementBudget ManagementGenerative AI Application

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative JudgmentContent ProductionCampaign Metrics AnalysisDigital MarketingPerformance Testing

Soft Skills

Team LeadershipCommunicationStrategic Thinking

Tools & Technologies

CRM SystemsCreative SoftwarePerformance Analytics Tools

Industry Keywords

BettingGamingEntertainmentSportsRegulated Industries

About the role

Key responsibilities & impact

Propose how BetWarrior stands apart in its category through territory, tone, identity, and production methods
Act as senior counterpart to Marketing Direction in defining campaigns and shaping brand evolution
Ensure brand consistency across campaigns, media, social, website, CRM, and activations
Own the creative vision and quality bar for team output
Translate campaigns into channel- and jurisdiction-specific pieces on business timelines
Embed generative AI into production to increase speed and volume
Define standards, templates, and processes for faster production without compromising quality
Use performance data, creative testing, and continuous learning to determine what to produce
Ensure published content complies with advertising regulations and responsible gaming criteria
Lead the content team across design, motion, social, paid, copy, and Customer Engagement
Direct creative agencies, production agencies, and freelancers
Manage production and agency budgets, including annual planning, spend approval, and execution control
Set priorities across Performance, Media, Social, and Customer Engagement content requests
Develop cell leads and raise the creative bar of the team

Requirements

What you’ll need

5+ years in similar creative or content leadership roles (Head, Creative Director, or equivalent roles), with a team under your leadership
Strong creative judgment combined with the ability to manage production, volume, and deadlines
Background in digital businesses, disruptive brands, or fast-changing environments
Proven experience leading creative and production agencies and managing their budgets
Demonstrated ability to propose brand positioning and concepts, not just execute them
Portfolio or case studies of campaigns and production transformations led
Solid command of metrics: reading campaign results and testing creatives
Advanced English language skills
Based in Buenos Aires (CABA) or Greater Buenos Aires
Available to work in a hybrid model, 2 to 3 days a week from the Palermo office
Bonus: hands-on experience applying generative AI to production and content, with concrete cases
Bonus: experience in betting, gaming, entertainment, sports, or other regulated industries
Bonus: experience in high-volume production: performance, CRM, and dynamic pieces

Benefits

Comp & perks

Hybrid work model, 2 to 3 days a week from the Palermo office
Wellbeing-focused workplace values
Opportunity to shape the brand at a pivotal moment with real ownership and direct line to the Marketing Direction