UX Researcher

Betway Group

. Run research on specific projects and features and contribute to longer-term design, product and business vision .

Posted 11/11/2026full-timeLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in user research methodologies, including usability testing and data analysis, particularly within the iGaming sector. Proficient in developing actionable insights and customer-centric metrics to inform product strategy and enhance user experience.

Highest-signal resume keywords

User ResearchUsability TestingData AnalysisUserTesting ProficiencyKnowledge of Sports Betting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

User ResearchUsability TestingData AnalysisCustomer Retention StrategiesSurvey CreationUser Persona DevelopmentQualitative Data AnalysisQuantitative Data AnalysisAI-Assisted ResearchPrivacy Compliance

Soft Skills

Clear CommunicationCollaborative MindsetOrganizational SkillsAttention to DetailAdaptability

Tools & Technologies

UserTestingFullstoryTableauFigmaCursorMakeVercel v0

Industry Keywords

IGamingCasino ProductsPlayer BehaviourGambling RegulationsMarket Trends

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Run research on specific projects and features and contribute to longer-term design, product and business vision
Establish and maintain customer-centric metrics such as Net Promoter Score (NPS) and Customer Effort Score (CES)
Conduct one-on-one user interviews
Create surveys and questionnaires to gather quantitative data
Develop user personas from research findings
Observe users and conduct usability testing in controlled and real-world settings
Research current features and products across sports betting, casino and shared platform remits
Analyze and synthesize research data into actionable insights for product roadmaps and strategy
Recruit and manage participants and handle consent, recordings and data in line with privacy obligations
Maintain a searchable shared research repository
Support designers and product managers in planning and running studies
Collaborate with designers, product managers and developers from concept through launch
Establish continuous feedback loops through player interviews, customer support collaboration and in-product surveys
Research competitors’ products to identify trends and differentiation opportunities
Present research findings and actionable recommendations to cross-functional teams

Requirements

What you’ll need

Proven experience conducting user research, interviews, usability testing, and analyzing qualitative and quantitative data, especially in an iGaming context
Proficiency in UserTesting, Fullstory, Tableau and Figma
Clear, confident written and verbal communication
Ability to break down complex ideas
Collaborative mindset and ability to work with cross-functional teams
Strong organisational skills and ability to manage multiple projects
Exceptional attention to detail and commitment to high-quality work
Adaptability in fast-moving environments
Knowledge of sports betting or casino products, including bet types, game mechanics and market trends
Previous experience in the online gaming or casino industry and understanding of player behaviour and industry regulations
Familiarity with gambling regulations and compliance requirements
Experience developing and executing customer retention strategies
Experience using AI tools such as Cursor, Make or Vercel v0
Experience with AI-assisted research for analysis, synthesis or study setup
Formal education in Human-Computer Interaction or Psychology, or self-taught with a proven track record (desirable)
Willingness to undergo credit, criminal record and qualification verification checks

Benefits

Comp & perks

Learning and development programmes, including tools, training and development opportunities
Performance tool providing meaningful feedback and career development support
Employee Assistance Programme for the employee and family
Private Health Care
Life Insurance