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Digital Marketing Executive – Premier League, FTC 12 months
Beyond Sports. Deliver personalised fan engagement through automated marketing, multi-step customer journeys and real-time activations .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in delivering personalized fan engagement through automated marketing and multi-step customer journeys, with a strong focus on digital marketing strategies and effective communication across various channels. Proficient in utilizing marketing automation tools and platforms to enhance customer lifecycle marketing and engagement.
Highest-signal resume keywords
Email Marketing CampaignsMarketing Automation ToolsAudience SegmentationDigital Marketing StrategiesAdobe Experience Platform
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Direct Marketing CampaignsCustomer Lifecycle MarketingProofreadingHTMLCSSMarketing Performance AnalysisCampaign OptimizationEngaging Marketing CopyDigital Channel MarketingIn-App Messaging
Soft Skills
CollaborationCuriosityAdaptabilityAttention to DetailEffective Communication
Tools & Technologies
Adobe Journey OptimizerAdobe PlatformsMarketing Automation Platforms
Industry Keywords
Fan EngagementSports FandomFantasy Premier LeagueMultilingual Marketing
About the role
Key responsibilities & impact- Deliver personalised fan engagement through automated marketing, multi-step customer journeys and real-time activations
- Support targeted communications across the fan lifecycle
- Write, edit and proofread copy for email, push notifications and in-app messaging
- Ensure communications are accurate, consistent and aligned with brand guidelines
- Develop and present creative ideas and strategies for direct-to-fan marketing communications
- Identify opportunities to improve engagement through innovative digital marketing approaches
- Collaborate with technical and graphic design specialists on visually impactful communications
- Support the development and execution of email marketing campaigns
- Produce and deliver digital marketing communications using Adobe platforms
- Work with internal teams and external stakeholders to deliver campaigns effectively and on schedule
- Report to the Head of Marketing at Beyond Sports and the Direct Marketing Manager at the Premier League
Requirements
What you’ll need- Experience delivering direct marketing campaigns across email, push notifications and in-app messaging
- Ability to work effectively in a fast-paced, evolving environment
- Understanding of audience segmentation, targeting, personalisation and customer lifecycle marketing
- Familiarity with marketing automation tools and platforms
- Awareness of how marketing automation integrates with other marketing technologies
- Excellent written English with experience creating engaging marketing copy
- Strong proofreading skills and ability to adapt messaging across digital channels
- High standards of accuracy and quality in campaign execution
- Strong understanding of digital marketing, including channel marketing, websites and mobile applications
- Curiosity and willingness to explore emerging technologies and innovative marketing approaches
- Collaborative approach and ability to work effectively across multiple teams and stakeholders
- Interest in sport and understanding of sports fandom
- Experience playing Fantasy Premier League (desirable)
- Experience using Adobe Experience Platform, particularly Adobe Journey Optimizer (desirable)
- Working knowledge of HTML and CSS (desirable)
- Experience supporting multilingual marketing campaigns (desirable)
- Familiarity with marketing performance analysis and campaign optimisation (desirable)
- Football knowledge helpful but not essential
- Ability to work 2–3 days per week onsite at the Premier League offices and attend the Beyond Sports office every two weeks
- Based in London
Benefits
Comp & perks- Hybrid working arrangement
- Opportunity to collaborate closely with teams across Beyond Sports and the Premier League
- Work supporting digital marketing experiences for millions of football fans worldwide