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Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Set up and maintain a variety of marketing automation platforms
- Work with design/UX, content, and developer professionals to recommend strategies and tactics
- Build and manage email and push lifecycle and promotional campaigns
- Perform A/B tests on segmentation, cadences, subject lines, copy, offers, and layout
- Create and deliver reports on email marketing initiative results and activity to key stakeholders
- Understand operations, systems, and data related to email and push programs
- Collaborate with other Automation Managers to build and optimize campaigns by monitoring and analyzing results
- Coordinate cross-functionally with design, merchandising, FED, and other departments
- Provide strategic direction to optimize KPIs for email and push campaigns
- Create personalized, ad-hoc, and automated campaigns
- Coordinate with Database Application Administrators, Marketing Analytics, FED, and development teams to build customer segmentation and personalization
- Create ad hoc queries, analyses, and reports optimized for end users
- Perform other duties as required and assigned by management
- Follow legal policies as directed
Requirements
What you’ll need- Competent in Microsoft Excel and other Microsoft Office programs
- Ability to multitask in highly stressful situations
- Strong financial and analytical skills, detail oriented, solid business sense, and good problem solving abilities
- English copy editing skills
- Time management and communication skills
- Familiarity with Braze is a plus, but not required
- 1+ years Email Marketing experience
- Ability to learn quickly and work efficiently in a fast paced environment
- Must be able to handle operational schedules and production work
- Availability to work beyond normal business hours, including weekends, as needed
- Familiarity with SQL and/or HTML is a plus, but not required
- Bachelor’s Degree in Marketing, Economics, Finance, Information Systems, Business Management or related field
- Ability to sit, stand, perform general office functions, occasionally lift up to 25 pounds, and frequently bend, stoop, and reach