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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B Demand Generation strategies, campaign planning, and performance analysis, with a strong focus on integrating Marketing and Sales operations to drive revenue growth. Proficient in managing agency partnerships and utilizing marketing automation tools to optimize marketing investments.
Highest-signal resume keywords
B2B Demand GenerationCampaign PlanningMarketing AutomationPerformance MarketingCRM Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationGrowth MarketingPerformance MarketingInbound MarketingSEOMarketing AttributionData AnalysisPipeline AnalysisLong Sales CyclesWebsite Metrics
Soft Skills
Analytical ThinkingCollaborationPresentation SkillsStrategic PlanningCommunication
Tools & Technologies
RD StationMicrosoft DynamicsMarketing Automation ToolsCRM Systems
Industry Keywords
B2B MarketingTechnology CompaniesSaaSCloud CompaniesMarketing Funnel
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Develop and implement B2B Demand Generation strategies
- Plan and monitor campaigns, channels, and demand generation initiatives
- Monitor Marketing and Sales funnel metrics and performance
- Analyze data, identify opportunities, and propose improvement actions
- Manage requests and coordinate the agency and strategic partners
- Monitor Marketing investments and the efficiency of initiatives
- Partner with the Sales team to generate leads, opportunities, and pipeline
- Present results and recommendations to leadership
- Ensure the continuous evolution of strategies focused on results and revenue generation
Requirements
What you’ll need- Bachelor's degree in Marketing, Advertising, Communications, Business Administration, Public Relations, or a related field
- Experience in Demand Generation, Growth, Performance Marketing, Inbound Marketing, or related areas
- Experience with B2B Marketing, preferably in technology companies
- Experience planning and managing campaigns
- Knowledge of the Marketing and Sales funnel and performance metrics
- Experience managing agencies and partners
- Knowledge of paid media, Marketing automation, and CRM
- Knowledge of tools such as RD Station
- Experience in technology, SaaS, or Cloud companies
- Experience with complex B2B sales and long sales cycles
- Knowledge of SEO, website metrics, and organic performance analysis
- Experience integrating Marketing and Sales operations
- Knowledge of Microsoft Dynamics
- Experience analyzing pipeline, Marketing attribution, and ROI
- Experience managing performance marketing agencies
Benefits
Comp & perks- Health and dental insurance
- Meal/food allowance on a Flash card
- Home office allowance
- Gympass / Wellhub
- Life insurance
- Extended maternity and paternity leave
- Various partnerships and discounts in education, healthcare, and leisure
- Continuous feedback culture, including semiannual reviews, 1:1 meetings, an Individual Development Plan (IDP), and BHS Experience