Apply

Ready to go for it?

AI Apply speeds things up—apply directly if you prefer.

FREE ACCESS
5,000–10,000 jobs/day
Scoutfield Logo

See all jobs on Scoutfield

Search thousands of fresh jobs every day.

Discover
  • Fresh listings
  • Fast filters
  • No subscription required
Create a free account and start exploring right away.
BHS

Senior Business Specialist – Digital Journeys

BHS

. Manage and enhance digital journeys on the WhatsApp channel, from identifying opportunities through implementation and performance tracking .

Posted 11/10/2026full-timeRemote • BrazilSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing digital journeys on the WhatsApp channel, with a strong focus on performance tracking, backlog management, and cross-functional collaboration. Proficient in data analysis, KPI monitoring, and developing customer acquisition strategies to enhance digital product performance.

Highest-signal resume keywords
WhatsApp Business PlatformAdvanced Excel SkillsPower BISQL ServerAgile Methodologies

ATS Keywords

Tailor your resume
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Functional RequirementsBacklog ManagementSales FunnelsConversion MetricsBusiness Case DevelopmentImpact AnalysisProduct DiscoveryA/B TestingAPIsSystem Integrations
Soft Skills
Strong Interpersonal SkillsSelf-ManagementCollaborationProactive Mindset
Industry Keywords
Digital ProductsCustomer AcquisitionRetention StrategiesCommunication Automation

Tech Stack

Tools & technologies
SQL

About the role

Key responsibilities & impact
  • Manage and enhance digital journeys on the WhatsApp channel, from identifying opportunities through implementation and performance tracking
  • Manage and prioritize the backlog of initiatives and improvements
  • Define scopes, requirements, and business rules for new journeys
  • Oversee development, user acceptance testing, deployment, and ongoing support of deliverables
  • Analyze funnel data and performance to identify bottlenecks and opportunities
  • Develop customer acquisition, conversion, retention, and win-back strategies
  • Define KPIs, hypotheses, and success criteria for initiatives
  • Work closely with Technology, Data, Product, Marketing, and Operations teams
  • Present analyses, results, and recommendations to drive the evolution of the channel

Requirements

What you’ll need
  • Experience with functional requirements, backlog management, and digital projects
  • Knowledge of sales funnels and conversion metrics
  • Advanced Excel skills
  • Experience using Power BI to monitor KPIs
  • Knowledge of SQL Server for data querying and analysis
  • Business case development and impact analysis
  • Product Discovery and A/B testing
  • Digital products and journeys
  • CRM and communication automation
  • WhatsApp Business Platform
  • APIs and system integrations
  • Agile methodologies
  • Strong interpersonal skills, with the ability to work with people from different departments and organizational levels
  • Self-management
  • Collaboration
  • Proactive mindset and the ability to work outside your comfort zone

Benefits

Comp & perks
  • Health and dental insurance
  • Meal/food allowance on a Flash card
  • Work-from-home allowance
  • Gympass / Wellhub
  • Life insurance
  • Extended maternity/paternity leave
  • Various education, healthcare, and leisure partnerships and discounts (universities, language schools, gyms, healthcare clinics, and more)
  • Continuous feedback culture, including semiannual feedback reviews, 1:1 meetings, an Individual Development Plan (IDP), and BHS Experience