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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing with a focus on content strategy, campaign optimization, and cross-functional collaboration. Proven ability to drive inbound demand and brand awareness through high-quality content and effective use of social media.
Highest-signal resume keywords
B2B Marketing ExperienceContent Strategy DevelopmentCampaign OptimizationSocial Media ManagementCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationCampaign ManagementCopywritingVideo ProductionMarketing AnalyticsLead GenerationEmail MarketingAI and Automation ToolsE-commerce Fulfilment Knowledge
Soft Skills
Excellent Communication SkillsStorytelling AbilityStrategic ThinkingAccountabilityProblem-Solving
Tools & Technologies
Social Media PlatformsEmail Marketing SoftwareAnalytics ToolsContent Management Systems
Industry Keywords
Account-Based MarketingInbound MarketingBrand AwarenessContent RoadmapStakeholder Alignment
About the role
Key responsibilities & impact- Develop and execute Bigblue’s content roadmap across customer stories, newsletters, landing pages, and high-impact video content
- Manage and grow Bigblue’s paid and organic social media presence
- Create campaigns that drive inbound product demand and brand awareness
- Coordinate cross-functional Account-Based Marketing (AMB) and demand-capture projects for merchants ready to switch logistics
- Collaborate with designers and product teams to create and optimise high-converting landing pages
- Partner with People teams to elevate Bigblue’s employer brand
- Track results and optimise content and campaigns for impact and ROI
- Build inbound lead pipeline and engagement through content, video, and social campaigns
- Support thought leadership, employer branding, and cross-team marketing initiatives
Requirements
What you’ll need- At least 3 years of hands-on B2B marketing experience in a startup or scaleup
- Proven track record of owning a marketing channel or initiative from strategy and prioritisation through hands-on execution and measurable results
- Portfolio of high-quality content, copy, or video projects demonstrating strong storytelling and measurable impact
- Hands-on experience with paid and organic social, newsletter strategy, and campaign optimisation
- Ability to connect marketing decisions to qualified leads, opportunities, and pipeline
- Ability to make trade-offs across audiences, markets, channels, and budgets
- Experience building repeatable campaigns, distribution processes, or workflows
- Experience using AI and automation where relevant to increase impact
- Ability to align Sales, Product, Design, and senior stakeholders around marketing priorities
- Comfort turning unclear challenges into focused plans, testing assumptions, and taking accountability
- Excellent written and verbal communication skills in English and French; English is the shared working language
- Working knowledge of e-commerce fulfilment processes is a plus
- Spanish, German, or Italian is a plus
Benefits
Comp & perks- Full-time employment
- Hybrid work arrangement