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Binance

Business Insight Lead – User Growth

Binance

. Optimize user growth and marketing strategies based on Binance’s global ecosystem .

Posted 9/18/2026full-timeRemote • Hong KongSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in user growth strategies and performance marketing, leveraging data-driven insights to optimize user acquisition and retention across global markets. Proficient in analyzing key performance indicators and executing tailored marketing strategies in diverse regions.

Highest-signal resume keywords
User Growth StrategyDigital MarketingData AnalysisBilingual English/MandarinGlobal Market Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
User Journey AnalysisCAC TrackingLTV TrackingA/B TestingSEOPaid AdvertisingConversion MetricsViral Coefficient MetricsGrowth ToolsPerformance Marketing
Soft Skills
AdaptabilityEntrepreneurial MindsetCollaboration
Industry Keywords
Web3FintechMENALATAMSEAUser InsightsKOLsSocial ChannelsCommunitiesRetention Strategies

Tech Stack

Tools & technologies
Web3

About the role

Key responsibilities & impact
  • Optimize user growth and marketing strategies based on Binance’s global ecosystem
  • Lead full-funnel user journey analysis from acquisition through retention
  • Drive multi-channel user acquisition through KOLs, paid ads, SEO, referrals, communities, and social channels
  • Set up and track CAC, LTV, retention, conversion, and viral-coefficient metrics
  • Run rapid A/B tests, iterate growth models, and improve user quality
  • Tailor strategies for local markets using deep user insights
  • Collaborate cross-functionally to implement strategies

Requirements

What you’ll need
  • 8+ yrs in user growth / performance / digital marketing
  • Global market experience (MENA, LATAM, SEA, Africa, etc.)
  • Strong data mindset, familiar with growth tools & KPIs
  • Internet, Web3, or fintech background preferred
  • Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders
  • Additional languages would be a strong advantage
  • Adaptable, entrepreneurial, and hands-on

Benefits

Comp & perks
  • Competitive salary and company benefits
  • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
  • Opportunities for career growth and continuous learning
  • Flat organizational structure
  • Autonomy in an innovative environment
  • Equal opportunity employer