Product Manager – Community Strategy

Binance

. Own the overall content and community strategy for Binance Square, defining the long-term roadmap for content ecosystem evolution, including content classification, recommendation strategy optimization, and distribution and filtering mechanisms .

Posted 9/17/2026full-timeRemote • Singapore, China, TaiwanMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product strategy and community operations, with a strong focus on content ecosystem architecture and user engagement optimization. Proven ability to analyze community dynamics and translate strategic insights into actionable product solutions.

Highest-signal resume keywords

Product StrategyCommunity OperationsContent Ecosystem ArchitectureAnalytical SkillsCollaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content ClassificationRecommendation Strategy OptimizationData ValidationUser SegmentationGrowth Strategy Formulation

Soft Skills

Strategic ThinkingOutstanding Communication SkillsCollaboration

Industry Keywords

CryptoWeb3Community EngagementUser RetentionCompetitive Analysis

Tech Stack

Tools & technologies

Web3

About the role

Key responsibilities & impact

Own the overall content and community strategy for Binance Square, defining the long-term roadmap for content ecosystem evolution, including content classification, recommendation strategy optimization, and distribution and filtering mechanisms
Drive DAU growth and user retention by designing and iterating community content recommendation strategies and distribution logic
Analyze the correlation between community engagement patterns and user trading behaviors to formulate growth strategies
Drive cross-team strategic alignment and competitive analysis
Independently own the full closed loop from feature design to strategy formulation, data validation, and iterative optimization
Translate strategy into concrete product solutions end-to-end

Requirements

What you’ll need

3~8 years of experience in product strategy, community operations, or content ecosystem roles; experience with crypto/Web3 community products is a strong plus
Strategic thinking ability in content ecosystem architecture, balancing short-term pragmatism with long-term vision
Strong analytical skills to measure and optimize community health, content quality, and engagement loops
Outstanding collaboration and communication skills to drive multi-stakeholder consensus on strategic direction and execution
Background in community strategy or content ecosystem products
Deep understanding of content ecosystems, user segmentation, and long-term platform evolution
Structured strategic thinking with the ability to break down complex ecosystem problems and build phased, actionable roadmaps

Benefits

Comp & perks

Competitive salary and company benefits
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Opportunities for career growth and continuous learning
Flat organizational structure
Autonomy in an innovative environment