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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing brand partnership strategies, with a strong focus on data-driven objectives and project management. Proficient in cross-functional collaboration and relationship-building, particularly within the sports, music, and entertainment sectors.
Highest-signal resume keywords
Brand Partnership DevelopmentProject ManagementCross-Functional CollaborationData-Driven StrategyBilingual English/Mandarin
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand MarketingStrategic PlanningBudget ManagementCampaign Performance EvaluationMarket IntelligenceContent SensibilityPartnership NegotiationData AnalysisROI OptimizationProject Coordination
Soft Skills
Relationship BuildingStorytellingCreative Problem SolvingIntellectual CuriosityAction-Oriented Mindset
Industry Keywords
Sports PartnershipsMusic PartnershipsEntertainment SponsorshipsWeb3CryptocurrencyU.S. EquitiesMarketing Operational Excellence
Tech Stack
Tools & technologiesWeb3
About the role
Key responsibilities & impact- Identify and evaluate partners that align with the company’s vision
- Negotiate brand partnership opportunities to achieve business objectives
- Develop and execute partnership strategies and activation plans
- Collaborate with cross-functional and regional teams, including Brand Marketing, Communications, Insights, Design, Content, Data, Product, Social Media, and Legal, to develop and align on annual plans covering product-market fit, goal setting, budget allocation, and channel strategy
- Set data-driven objectives and evaluate short- and long-term campaign performance
- Manage complex global budgets and drive return on investment (ROI)
- Share industry thought leadership, market intelligence, and product insights
- Guide key regional and local brand teams to enhance marketing operational excellence
- Lead complex projects and resolve key business challenges
- Demonstrate a proactive, resourceful, and action-oriented mindset
Requirements
What you’ll need- 5+ years of experience in brand partnerships and marketing, preferably with experience in sports, music, entertainment partnerships, or sponsorships
- Excellent project management, strategic planning, relationship-building, and storytelling skills
- Strong understanding of brand culture, vision, and the strategic value of partnerships
- A creative yet data-driven mindset
- Strong project management, communication, coordination, and cross-functional collaboration skills
- Experience in the cryptocurrency industry, or familiarity with Web3 and U.S. equities, is a plus
- Strong aesthetic judgment and content sensibility, with a high level of ownership and the ability to thrive in a fast-paced environment
- Strong intellectual curiosity and a continuous learning mindset
- Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders
- Additional languages would be a strong advantage
Benefits
Comp & perks- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
- Opportunities for career growth and continuous learning
- Flat organizational structure
- Autonomy in an innovative environment
- Equal opportunity employer