Director, Media Strategy – Execution

BioMarin Pharmaceutical Inc.

. Lead portfolio-level media strategy across the U.S.

Posted 10/6/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading media strategy and planning for metabolic conditions, with a strong focus on integrated HCP and patient engagement across various media channels. Proficient in budget management, performance measurement, and collaboration with cross-functional teams to drive effective marketing initiatives.

Highest-signal resume keywords

Media Strategy DevelopmentIntegrated HCP Media PlanningBudget ManagementPerformance MeasurementStakeholder Influence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media PlanningMedia BuyingDigital MarketingProgrammatic AdvertisingPaid SearchPaid SocialVideo/CTVCampaign ReportingWeb AnalyticsKPI Development

Soft Skills

Strategic ThinkingAnalytical OrientationCommunication SkillsOrganizational SkillsInfluencing Skills

Tools & Technologies

Business Intelligence ToolsMarketing Automation PlatformsDashboardsPerformance DataEmerging Media Models

Industry Keywords

U.S. Pharmaceutical MarketingHCP EngagementPatient JourneysCompliancePrivacy Considerations

Tech Stack

Tools & technologies

Switching

About the role

Key responsibilities & impact

Lead portfolio-level media strategy across the U.S. Metabolic Conditions Business Unit, including five disease states
Develop annual, quarterly, and in-cycle media plans with the media agency
Define media objectives for awareness, education, diagnosis, treatment consideration, patient finding, switching, retention, adherence, and customer engagement
Drive integrated HCP and patient/caregiver media planning across paid search, paid social, programmatic, endemic and non-endemic media, video/CTV, digital partnerships, and emerging platforms
Lead media budget planning, allocation, scenario development, and funding tradeoff recommendations
Oversee agency partners across strategy, planning, buying, trafficking, tagging, optimization, reporting, innovation, and budget stewardship
Partner with Procurement, Finance, Commercial Operations, and brand teams on media efficiency, fees, invoices, accruals, and reconciliations
Establish consistent planning principles, operating rhythms, decision forums, documentation standards, and performance review processes
Collaborate with Brand Marketing, Digital & Analytics, Business Operations, CRM, Privacy, and Compliance teams on omnichannel integration
Define measurement frameworks, KPIs, dashboards, reporting inputs, and learning agendas; identify optimization opportunities
Champion test-and-learn initiatives involving emerging channels, media partnerships, AI-enabled opportunities, audience refinement, creative testing, and measurement pilots
Share portfolio-level learnings and best practices across brands
Influence senior stakeholders through structured recommendations, clear storytelling, strategic judgment, and evidence-based decision-making
Coordinate cross-functional workstreams, guide agency teams, and mentor colleagues
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s degree or equivalent combination of education and relevant experience
At least ten years of experience in media strategy, media planning, digital marketing, omnichannel engagement or related commercial disciplines
Direct experience working at a media agency, including media planning, buying, trafficking, tagging, optimization, or reporting deliverables
Ability to develop integrated HCP and patient/caregiver media strategies
Strong knowledge of paid search, paid social, programmatic, video/CTV, endemic media, non-endemic media, digital partnerships, CRM-connected journeys, and emerging media models
Experience managing media budgets, agency partners, vendor relationships, media authorizations, scope discussions, reporting, and investment tradeoffs
Experience using campaign reporting, dashboards, test results, audience quality indicators, web analytics, and performance data
Understanding of U.S. pharmaceutical marketing dynamics, HCP engagement, patient and caregiver journeys, promotional review requirements, privacy considerations, and compliant data use
Strong strategic thinking, analytical orientation, financial acumen, communication skills, and ability to influence senior stakeholders
Excellent organizational skills and ability to manage multiple brands, priorities, timelines, partners, and decision processes
Nice to have: rare disease brand experience, portfolio-level media planning, media measurement, healthcare data partners, clean rooms, web analytics, business intelligence tools, marketing automation platforms, agency economics, and emerging media/AI experience

Benefits

Comp & perks

Equal Opportunity Employer/Veterans/Disabled
Support for environmental protection, injury prevention, and continual improvement of EHS management systems
EHS initiatives and training