Director of Product Marketing

Bioscope AI

. Run go-to-market launches end to end, including messaging, timelines, assets, internal readiness, and plans to reach prospects and current customers .

Posted 10/28/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing with a focus on B2B SaaS and health tech, including the ability to lead go-to-market launches, develop sales enablement materials, and effectively communicate product positioning to physicians. Proficient in utilizing AI tools for content production and adapting strategies in a dynamic environment.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market LaunchesSales Enablement ProcessesAI Tool ProficiencyGenomics and Clinical Data Knowledge

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product PositioningSales Discovery ProcessesMessaging DevelopmentCompetitive AnalysisPricing StrategyContent CreationWriting SkillsBattlecard DevelopmentCustomer Case StudiesLanding Page Creation

Soft Skills

Strong Prioritization SkillsAdaptability to Shifting PrioritiesClear Communication

Tools & Technologies

AI ToolsNo-Code ToolsSocial Media PlatformsWebsite Management Tools

Industry Keywords

B2B SaaSHealth TechDiagnosticsGenomicsBiomarkersClinical DataPrecision MedicinePartnership MarketingSubscription ModelsMarketing to Physicians

About the role

Key responsibilities & impact

Run go-to-market launches end to end, including messaging, timelines, assets, internal readiness, and plans to reach prospects and current customers
Coordinate product, sales, and leadership for launches
Build and improve sales discovery and demo processes
Write talk tracks, objection handling, battlecards, and feature updates for sales representatives
Own product positioning and messaging as capabilities expand
Translate new capabilities into language relevant to physicians
Build accurate, specific customer case studies with physician customers
Track competitors, their claims, and competitive positioning; equip sales with this information
Shape pricing, packaging, product tiers, and partnership revenue strategy with leadership
Establish naming conventions for products, features, and tiers
Keep the website current and perform many updates directly
Create educational content and social media for a developing market
Use AI and contractors to scale content production
Work with founders, product, sales, leadership, AI tools, contractors, and peers

Requirements

What you’ll need

8+ years in product marketing, ideally B2B SaaS, health tech, or diagnostics, with a record of launches led
Hands-on seniority: ability to set strategy and personally write positioning documents, battlecards, and landing pages
Strong prioritization skills across numerous launches
AI fluency and demonstrated use of AI tools to accelerate work
Experience building sales enablement processes and materials that sales representatives used
Comfort learning and working with genomics, biomarkers, and clinical data
Sharp, clear, specific writing
Comfort with shifting priorities in an early-stage environment
Nice to have: marketing to physicians, practice owners, concierge, longevity, or functional medicine
Nice to have: background in genomics, diagnostics, or precision medicine
Nice to have: experience launching a new category
Nice to have: pricing and packaging work, especially per-seat or per-patient subscription models
Nice to have: partnership or channel marketing
Nice to have: comfort building and editing sites with modern no-code and AI-assisted tools
Must answer whether employer sponsorship for a U.S. work visa is required

Benefits

Comp & perks

Meaningful early-stage equity
Health, dental, and vision benefits
401K and HSA contribution matches
Real autonomy
Budget to get the work done
Direct access to the founders and real influence on the product