Marketing Specialist

Birlasoft

. Build and execute marketing strategy and plan for one or more business units .

Posted 10/26/2026full-timePune • IndiaJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing integrated marketing strategies and campaigns across multiple channels, with a strong focus on content marketing and lead generation. Proficient in collaborating with leadership and managing relationships with OEMs for joint go-to-market initiatives.

Highest-signal resume keywords

Integrated Marketing CampaignsContent MarketingLead GenerationEnterprise TechnologiesStrategic Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCampaign ExecutionContent CreationPPCSEMAnalyticsVirtual Events PlanningSales Collateral DevelopmentInfluencer OutreachBusiness Development Support

Soft Skills

CollaborationStrategic ThinkingAttention to DetailCommunication SkillsIndependent Work

Tools & Technologies

CRMERPSocial Media ManagementMarketing Automation ToolsWeb Analytics Tools

Certifications & Qualifications

MBA

Industry Keywords

Go-To-Market StrategyOEM PartnershipsSales Qualified PipelineBusiness UnitsMarketing Collateral

Tech Stack

Tools & technologies

AWSERPOracle

About the role

Key responsibilities & impact

Build and execute marketing strategy and plan for one or more business units
Execute multi-touch integrated marketing campaigns across multiple channels to generate sales-qualified pipeline
Support external-facing proposition development and lead creation of marketing and sales collateral
Execute the content marketing plan according to the editorial calendar
Develop case studies, press releases, testimonials, and content marketing assets with practices and verticals
Create content with writing agencies and subject-matter experts
Manage web and social media content for the practice/business unit
Plan and execute effective and measurable omnichannel marketing campaigns
Run inbound and outbound campaigns, including PPC, SEM, and paid social, to drive revenue and brand awareness
Create deal pipeline and support business development with inside sales
Work with analyst teams to manage influencer outreach covering business-unit analysts and advisory firms
Work with OEMs and alliances on joint go-to-market activities
Report to the Head of Business Marketing

Requirements

What you’ll need

MBA or equivalent BU experience
1-3 years marketing experience
Understanding of Enterprise Technologies such as ERP, CRM etc. and industry verticals
Skilled in creating and managing strategic marketing efforts to consistently increase quality lead from all sources - online & traditional
Preferred experience of having worked on joint GTMs with large OEMs like SAP, Oracle, Microsoft, AWS, Salesforce etc.
Ability to think strategically both from marketing and organizational perspective
Ability to effectively collaborate with top and mid-tier leadership
Meticulous with detail and analytics
Experience in planning and executing virtual events/webinars
Flair for content marketing
Ability to travel if needed
Excellent written and oral communications skills
Ability to work independently and collaboratively