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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in B2B marketing within SaaS or technology sectors, with a strong focus on HubSpot operations, digital marketing strategies, and performance analytics. Proficient in managing external agencies and utilizing AI tools to enhance marketing efficiency and execution.
Highest-signal resume keywords
B2B Marketing ExperienceHubSpot OperationsDigital Marketing StrategiesGA4 AnalyticsSalesforce Familiarity
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing AutomationEmail CampaignsWorkflowsSegmentationConversion Rate OptimizationA/B TestingPerformance MetricsLead ManagementWebsite AnalyticsCampaign Optimization
Soft Skills
Excellent Written CommunicationExcellent Spoken CommunicationIndependentOrganizedProactiveCollaborativeStrong Execution Skills
Tools & Technologies
HubSpotSalesforceGA4CanvaAI ToolsPPC Management ToolsWeb Development ToolsDesign ToolsMarketing Automation ToolsN8n
Industry Keywords
SaaSTechnologyB2B MarketingAdTechMarketing FunnelsAcquisition StrategiesPerformance MarketingLead NurturingWebinarsIndustry Conferences
About the role
Key responsibilities & impact- Manage day-to-day HubSpot operations, including marketing automation, email campaigns, workflows, segmentation, and lead nurturing
- Oversee company websites and landing pages, coordinating updates with external developers and supporting conversion rate optimization (CRO) and A/B testing
- Collaborate with the external PPC agency on campaign execution, performance reviews, optimization opportunities, and marketing assets
- Manage external agencies and freelancers across PPC, web development, HubSpot, and design, ensuring quality and timely delivery
- Partner with Product Marketing and designers to create professional, brand-consistent marketing and sales materials
- Independently plan and execute webinars end to end and support industry conferences and events
- Use AI tools to streamline workflows, improve efficiency, and support ongoing marketing execution
- Collaborate closely with Product Marketing, Sales, designers, and external partners to deliver high-quality marketing programs and materials
Requirements
What you’ll need- 5+ years of B2B marketing experience in a SaaS or technology company - a must
- Strong understanding of digital marketing, acquisition strategies, marketing funnels, performance metrics and analytics
- Experience working with acquisition or performance marketing teams, analyzing results, and contributing to campaign optimization
- Hands-on HubSpot experience, including marketing automation, workflows, segmentation, and email marketing - a must
- Familiarity with Salesforce, including lead management, CRM processes, and marketing-to-sales workflows - a must
- Working knowledge of GA4, including website analytics, conversion tracking, and performance measurement - a must
- Experience managing external agencies and freelancers, websites, and landing pages
- Hands-on experience with Canva and other design tools, including the ability to create and adapt marketing assets independently
- Practical experience using AI tools in day-to-day marketing work
- Excellent written and spoken English - a must
- Independent, organized, proactive, and collaborative, with strong execution skills
- Advantage: experience in AdTech and familiarity with n8n or similar automation tools
Benefits
Comp & perks- Full-time maternity leave cover for 9 months