Creative Brand Strategist

BJAK

. Define and evolve Bjak’s brand narrative, positioning, and messaging across markets.

Posted 10/3/2026full-timePetaling Jaya • MalaysiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand strategy, creative campaign development, and community engagement, with a strong focus on data analysis to inform marketing initiatives. Proven ability to lead cross-functional teams and mentor junior members while ensuring brand consistency across all communication channels.

Highest-signal resume keywords

Brand StrategyCreative Campaign DevelopmentCommunity EngagementData AnalysisContent Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyCreative StrategyDigital MarketingContent DevelopmentSocial Media ManagementCommunity EngagementCampaign Performance AnalysisUser-Generated ContentIntegrated Brand StrategiesProject Management

Soft Skills

Excellent CommunicationStorytellingStrategic ThinkingAttention to DetailAdaptability

Tools & Technologies

Content Management SystemsCommunity PlatformsAnalytics Tools

Industry Keywords

Brand NarrativeCreative Campaign ConceptsBrand ConsistencyLead GenerationInfluencer CollaborationBrand LoyaltyCreative Problem-Solving

About the role

Key responsibilities & impact

Define and evolve Bjak’s brand narrative, positioning, and messaging across markets.
Lead ideation and development of creative campaign concepts.
Ensure brand consistency across communication touchpoints, content formats, and marketing activities.
Plan and execute integrated brand campaigns for awareness, engagement, and lead generation.
Collaborate with designers, content creators, and cross-functional teams on creative assets.
Monitor campaign performance, analyze results, and provide strategic insights.
Oversee content strategy for social media, newsletters, and community channels.
Build and nurture online and offline communities aligned with Bjak’s mission and brand values.
Develop initiatives that increase participation, advocacy, and brand loyalty.
Identify and leverage user-generated content.
Collaborate with influencers, creators, and brand advocates.
Develop programs that turn loyal users into brand champions and ambassadors.
Conduct data analysis to support brand strategy and future campaigns.
Guide and mentor junior creative team members.
Provide constructive feedback and support creative problem-solving.
Assist the Creative Director in managing workloads and priorities.

Requirements

What you’ll need

4–6 years of experience in brand strategy, creative strategy, digital marketing, or related fields.
Strong understanding of branding, content development, social media, and community engagement.
Ability to translate business goals into creative concepts and integrated brand strategies.
Familiarity with content management systems, community platforms, and analytics tools.
Excellent communication, storytelling, and strategic thinking skills.
Proven ability to manage multiple projects with strong attention to detail.
Highly proactive, adaptable, and comfortable working in a fast-paced, high-growth environment.
Strong English communication is required.

Benefits

Comp & perks

Above-market remuneration.
Fast-track career growth and development opportunities.
Exposure to a fast-growing global tech company.
Opportunity to work directly with experienced business leaders.
High ownership, autonomy, and responsibility from day one.
Flat organization where ideas and execution matter more than titles.
Meaningful work that directly contributes to the growth and success of the business.