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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing comprehensive content strategies that drive engagement and brand loyalty, leveraging storytelling frameworks and data-driven insights. Proficient in managing cross-functional teams and optimizing content performance across various platforms.
Highest-signal resume keywords
Content Strategy DevelopmentDigital MarketingCommunity EngagementContent Performance AnalysisCreative Direction
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationStorytelling FrameworksContent DistributionAudience Behavior AnalysisCampaign DevelopmentData-Driven AnalysisContent OptimizationVideo ProductionSocial Media ManagementBrand Narrative Development
Soft Skills
Excellent CommunicationLeadershipStrategic ThinkingAdaptabilityProactivity
Tools & Technologies
Analytics ToolsCommunity PlatformsDiscordFacebook GroupsLinkedIn
Industry Keywords
Content MarketingUser-Generated ContentInfluencer CollaborationBrand AdvocacyCross-Functional Collaboration
About the role
Key responsibilities & impact- Develop and lead Bjak’s end-to-end content strategy across social, website, newsletters, community, and campaigns.
- Define storytelling frameworks, brand narratives, and content pillars aligned with business goals.
- Ensure consistent brand voice, tone, and messaging across content touchpoints.
- Oversee planning, creation, and execution of social posts, long-form articles, videos, campaign assets, and educational content.
- Collaborate with designers, writers, videographers, and cross-functional teams.
- Guide content creators with briefs, direction, and feedback.
- Lead content development for marketing campaigns and optimize content journeys to drive engagement, conversion, and brand affinity.
- Monitor content performance and refine strategies using insights.
- Oversee content direction for online and offline community initiatives.
- Develop community engagement, participation, and brand loyalty strategies.
- Identify and leverage user-generated content.
- Work with influencers, creators, and brand advocates to expand reach and impact.
- Develop ambassador and collaboration programs.
- Partner with Marketing, Product, and Customer Experience stakeholders.
- Track content performance metrics and community insights.
- Conduct data-driven analysis to identify opportunities, trends, and content gaps.
- Present findings and recommendations to key stakeholders.
Requirements
What you’ll need- 3–5 years of experience in content strategy, creative direction, digital marketing, or related fields.
- Strong portfolio demonstrating ability to craft compelling narratives across formats (written, visual, video).
- Deep understanding of social media, content distribution, audience behavior, and digital storytelling.
- Experience managing content creators, freelancers, or cross-functional creative teams.
- Familiarity with community platforms (Discord, Facebook Groups, LinkedIn) and analytics tools.
- Excellent communication, leadership, and strategic thinking.
- Proven track record of delivering high-impact content with measurable results.
- Highly proactive, adaptable, and able to thrive in a fast-paced environment.
Benefits
Comp & perks- Competitive salary and opportunity to grow into a creative leadership role.
- Ownership of high-impact visuals seen by millions of users.
- A fast-moving team that values clear thinking, smart design, and execution.
- A company where creativity and experimentation are encouraged.
- Hybrid working system