Creative Content Lead

BJAK

. Develop and lead Bjak’s end-to-end content strategy across social, website, newsletters, community, and campaigns.

Posted 10/17/2026full-timeSingapore • SingaporeSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing comprehensive content strategies that align with business goals, utilizing storytelling frameworks and data-driven insights to optimize engagement and brand loyalty. Proven ability to lead cross-functional teams and manage content creators while ensuring consistent brand messaging across various platforms.

Highest-signal resume keywords

Content Strategy DevelopmentDigital MarketingCommunity EngagementData-Driven AnalysisLeadership in Creative Direction

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content CreationStorytelling FrameworksContent OptimizationCampaign DevelopmentPerformance Metrics Tracking

Soft Skills

Excellent CommunicationStrategic ThinkingProactive AdaptabilityCollaboration

Tools & Technologies

Analytics ToolsCommunity PlatformsSocial Media Management

Industry Keywords

Digital StorytellingUser-Generated ContentBrand NarrativesContent DistributionInfluencer Collaboration

About the role

Key responsibilities & impact

Develop and lead Bjak’s end-to-end content strategy across social, website, newsletters, community, and campaigns.
Define storytelling frameworks, brand narratives, and content pillars aligned with business goals.
Ensure consistent brand voice, tone, and messaging across content touchpoints.
Oversee planning, creation, and execution of social posts, long-form articles, videos, campaign assets, and educational content.
Collaborate with designers, writers, videographers, and cross-functional teams.
Guide content creators through briefs, direction, and feedback.
Lead campaign content development and align storytelling with campaign objectives and audience needs.
Optimize content journeys to drive engagement, conversion, and brand affinity.
Monitor content performance and refine strategies using insights.
Oversee content direction for online and offline community initiatives.
Develop community engagement, participation, and brand-loyalty strategies.
Identify and leverage user-generated content.
Work with influencers, creators, and brand advocates to expand content reach.
Develop ambassador and collaboration programs.
Partner with Marketing, Product, and Customer Experience stakeholders.
Track content performance metrics and community insights.
Conduct data-driven analysis to identify opportunities, trends, and content gaps.
Present findings and recommendations to key stakeholders.

Requirements

What you’ll need

3–5 years of experience in content strategy, creative direction, digital marketing, or related fields.
Strong portfolio demonstrating ability to craft compelling narratives across formats (written, visual, video).
Deep understanding of social media, content distribution, audience behavior, and digital storytelling.
Experience managing content creators, freelancers, or cross-functional creative teams.
Familiarity with community platforms (Discord, Facebook Groups, LinkedIn) and analytics tools.
Excellent communication, leadership, and strategic thinking.
Proven track record of delivering high-impact content with measurable results.
Highly proactive, adaptable, and able to thrive in a fast-paced environment.
Candidates must already be based in Singapore.

Benefits

Comp & perks

Competitive salary and opportunity to grow into a creative leadership role.
Ownership of high-impact visuals seen by millions of users.
A fast-moving team that values clear thinking, smart design, and execution.
A company where creativity and experimentation are encouraged.
Hybrid working system