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Senior Content Copywriter
Blackpoint Cyber. Partner with the VP of Comms, Brand and Content on overarching content strategy .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content strategy and execution, with a strong focus on SEO, B2B buyer engagement, and the ability to translate complex technical concepts into compelling narratives. Proven track record in managing integrated content across various platforms and campaigns to drive organic growth and enhance brand visibility.
Highest-signal resume keywords
Content Strategy DevelopmentSEO OptimizationB2B Content CreationProject ManagementTechnical Writing
ATS Keywords
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Hard Skills
CopywritingContent OptimizationContent Calendar ManagementCampaign MessagingEmail Sequence DevelopmentMarket Trend AnalysisPerformance MeasurementContent PersonalizationTechnical Concept TranslationBuyer Journey Development
Soft Skills
CollaborationAdaptabilityCommunicationAttention to DetailTime Management
Industry Keywords
CybersecurityB2B MarketingAccount-Based MarketingIntegrated CampaignsDemand Generation
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Partner with the VP of Comms, Brand and Content on overarching content strategy
- Deliver high-output, high-impact hands-on copywriting
- Own short- and long-form content across SEO, product, integrated campaigns, email, eBooks, blogs, research reports, and web copy
- Develop and manage an integrated content calendar aligned with company priorities, audience needs, product strategy, and revenue goals
- Deliver content across campaigns, product launches, SEO, web, email, and sales enablement
- Identify content opportunities based on market trends, competitive intelligence, customer questions, search behavior, and business priorities
- Build a scalable content engine that increases content quality and production velocity
- Partner with the SEO agency to create blogs and web content aligned with SEO strategy
- Create and optimize evergreen and timely content to increase organic visibility, authority, and qualified traffic
- Measure and improve performance with SEO, web, and demand teams
- Translate complex technical capabilities into clear, compelling customer stories with Product Marketing
- Develop content and messaging for integrated campaigns
- Create campaign messaging, landing pages, email sequences, blogs, guides, and supporting assets
- Support account-based marketing programs across priority accounts, industries, and buying groups
- Develop and adapt personalized ABM content including landing pages, executive outreach, email sequences, case studies, and competitive content
- Build scalable content personalization balancing relevance and production efficiency
- Develop and continuously improve website messaging, product and solution pages, landing pages, nurture programs, campaign emails, and event communications
- Test messaging and optimize web and demand experiences over time
Requirements
What you’ll need- 6+ years of content strategy with writing execution, ideally within cybersecurity
- Exceptional writing and editing skills
- Ability to make technical ideas clear, engaging, and persuasive
- Strong understanding of SEO, search intent, content optimization, and organic growth
- Experience developing content across the full buyer journey
- Strong understanding of B2B buyers and complex purchasing decisions
- Ability to collaborate with executives, Product Marketing, Communications, Demand Generation, Sales, and technical SMEs
- Strong project management skills and ability to manage multiple content streams simultaneously
- Comfortable in a fast-paced environment with shifting priorities
- Genuine interest in cybersecurity
- Ability to quickly understand technical concepts, market trends, and competitive dynamics
- Writing samples demonstrating range in B2B technical content requested
- Authorization to work in the United States without restriction
- No current or future sponsorship requirement to work in the United States
Benefits
Comp & perks- Competitive Health, Vision, Dental, and Life Insurance plans for eligible US employees
- Robust 401k plan
- Discretionary Time Off
- Other minor perks
- Competitive benefits for international employees according to local market standards and applicable country requirements
- Equity participation available to employees globally, with program details varying by location and employment structure
- Bonus offered