Senior Product Marketing Manager

Blackpoint Cyber

. Define how Blackpoint Cyber’s products are positioned, messaged, understood, and adopted in the market .

Posted 10/8/2026full-timeRemote • United StatesSenior💰 $131,000 - $163,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing within the cybersecurity industry, focusing on developing clear messaging, positioning, and value propositions. Capable of leading cross-functional projects and engaging stakeholders through various communication channels.

Highest-signal resume keywords

Cybersecurity Product Marketing ExperienceEDR, ITDR, SIEM, Security Awareness Training KnowledgeCross-Functional Project LeadershipExcellent Written and Verbal Communication SkillsAnalytical and Research Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Messaging DevelopmentSales Enablement Material CreationCompetitive ResearchMarket PositioningContent Crafting for Technical Audiences

Soft Skills

Self-MotivatedResourcefulAbility to Synthesize Insights

Tools & Technologies

WebinarsProduct PresentationsSales Engineering Tools

Industry Keywords

Managed Detection and ResponseMSP Market UnderstandingCustomer SuccessSales EngineeringCybersecurity Trends

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Define how Blackpoint Cyber’s products are positioned, messaged, understood, and adopted in the market
Collaborate with product, engineering, sales, customer success, enablement, and the SOC to understand customer pain points, solution value, and the buying journey
Translate complex technical content into clear messaging and storylines for executives, business owners, IT professionals, and security professionals
Create sales enablement materials including one-pagers, objection-handling documents, solution sheets, comparison pages, FAQs, datasheets, and pitch materials
Position Blackpoint competitively in the Managed Detection and Response market
Engage industry analysts and influencers to strengthen market presence and reputation
Work with Product Management to translate customer problems and product capabilities into market messaging
Develop messaging frameworks, battlecards, solution briefs, and product presentations
Partner with Sales, Sales Engineering, and Enablement to improve field readiness
Create product webinars, website messaging, product videos, and blog posts
Determine product launch tiers and educate the company on launch-tier rationale
Lead cross-functional launch coordination across Product, Sales, Marketing, Customer Success, Technical Support, Enablement, and Sales Engineering
Support marketing campaigns with product messaging and positioning
Conduct competitive research across MDR, ITDR, EDR, agentic SOC, and adjacent cybersecurity categories
Identify differentiators and develop competitive positioning, partner-focused narratives, and field-facing enablement materials
Gather customer, prospect, partner, analyst, and field-team insights to inform messaging and go-to-market execution
Maintain awareness of customer challenges, security operations trends, and competitor messaging
Partner with the SE team on internal- and external-facing battlecards and competitive enablement

Requirements

What you’ll need

8-10 years of product marketing, product management, customer success, or sales engineering roles within the cybersecurity industry
Cybersecurity product marketing experience including a minimum of one of the following technologies: EDR, ITDR, SIEM, Security Awareness Training
Understanding of the MSP market, including how MSPs think, market, and sell to end customers
Ability to evaluate Blackpoint’s offerings relative to competitors and articulate how the platform fits into modern security strategies
Excellent written and verbal communication skills
Experience crafting compelling content for technical and non-technical audiences
Experience developing clear messaging, positioning, and value propositions for target markets
Ability to lead small to medium cross-functional projects with minimal oversight
Highly self-motivated and resourceful; comfortable working in a fast-paced, high-growth environment
Experience engaging external stakeholders through webinars, presentations, or events
Strong analytical and research skills
Ability to synthesize market, customer, and competitive insights into actionable strategies
Must be authorized to work in the United States without restriction
Must not require current or future sponsorship to work within the United States

Benefits

Comp & perks

Competitive Health, Vision, Dental, and Life Insurance plans for eligible US employees
Robust 401k plan
Discretionary Time Off
Other minor perks
Competitive benefits for international employees in accordance with local market standards and applicable country requirements
Equity participation available to employees globally
Discretionary bonus opportunity