Paid Media Acquisition Specialist

Blanc Labs

. Plan, launch, and optimize paid acquisition campaigns across Google Ads and Meta Ads Manager .

Posted 10/27/2026contractToronto • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning, launching, and optimizing paid acquisition campaigns across Google Ads and Meta Ads Manager, with a strong focus on conversion tracking and analytics for regulated financial products. Proficient in conversion copywriting and A/B testing methodologies to enhance funnel performance.

Highest-signal resume keywords

Google Ads ManagementMeta Ads Manager ExpertiseConversion Tracking with GA4Conversion CopywritingA/B Testing Methodology

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Acquisition CampaignsKeyword Strategy DevelopmentBidding ManagementBudget ManagementRetargeting CampaignsDisplay CampaignsFunnel OptimizationAnalytics FluencyData Capture SetupConversion Rate Optimization

Soft Skills

Disciplined ApproachAttention to DetailReliability

Tools & Technologies

Google AdsMeta Ads ManagerGA4PixelsServer-Side Conversion Tracking

Industry Keywords

Regulated Financial ProductsLead GenerationCompliance with Ad RestrictionsFinancial Services AdvertisingFunnel Optimization for Financial Products

About the role

Key responsibilities & impact

Plan, launch, and optimize paid acquisition campaigns across Google Ads and Meta Ads Manager
Develop keyword and audience strategies, manage bidding and budgets, retargeting, and display campaigns
Own conversion tracking and analytics using GA4, pixels, and server-side conversion tracking
Optimize campaigns toward cost per qualified lead
Design and continuously improve landing pages and funnel flow
Create conversion-focused copy
Run a disciplined A/B testing program to improve funnel conversion
Write and adapt compliant copy for regulated financial-services offers
Make an AI-powered feature the main next step in the conversion path
Set up clean, end-to-end data and analytics capture
Operate entirely within Blanc Labs-owned ad accounts, domain, and tools
Hand over all source materials, assets, and data throughout and at the end of the engagement
Participate in an initial paid-media test/audit or funnel teardown if requested

Requirements

What you’ll need

Deep hands-on experience in both Google Ads and Meta Ads Manager, with a lead-generation background
Experience advertising regulated financial products, including mortgages, loans, insurance, or business banking
Familiarity with Google’s and Meta’s ad restrictions for regulated financial-services categories
Track record optimizing funnels for regulated financial products
Strong conversion copywriting ability
Disciplined, well-documented A/B testing methodology
Strong tracking and analytics fluency: GA4, pixels, and server-side conversion tracking
Proven record running comparable budgets and funnels, with verifiable references and before/after results
Comfort operating entirely within client-owned ad accounts, domain, and tools, with full handover of accounts, source, and data
Agencies must demonstrate depth in paid media and funnel/CRO, provide separate case studies, name senior day-to-day leads, and show firm-level regulated-financial experience
Proven track record and reliability
Initial vetting may be requested before a longer-term commitment

Benefits

Comp & perks

Equal opportunity employer
Reasonable accommodations due to a disability or medical need during recruitment
Initial vetting step may include a short paid-media test/audit and/or funnel teardown with sample copy