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B
Marketing Manager
Bland & Associates. Manage the firm editorial calendar and coordinate content creation with subject matter experts .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content creation, SEO, and marketing analytics while effectively managing editorial calendars and coordinating with stakeholders. Proficient in CRM and email marketing tools to enhance engagement and track campaign performance.
Highest-signal resume keywords
Content CreationSEO ManagementCRM ManagementEmail MarketingProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationSEOAnalyticsProject ManagementVendor CoordinationEmail MarketingPerformance AnalyticsWebsite ManagementMarketing InsightsCase Studies
Soft Skills
Strong WritingEditingOrganizational SkillsCommunication SkillsAbility to Manage Multiple Priorities
Tools & Technologies
CRM ToolsEmail Marketing ToolsAutomation ToolsVisitor-Identification PlatformsWeb Development Tools
Industry Keywords
Professional ServicesMarketingCommunicationsBusiness DevelopmentEditorial Calendar
About the role
Key responsibilities & impact- Manage the firm editorial calendar and coordinate content creation with subject matter experts
- Develop articles, insights, case studies, newsletters, and other marketing assets
- Manage review and publication schedules
- Maintain website content and coordinate website, SEO, and web-development initiatives with external partners
- Monitor website performance and recommend improvements to increase visibility and engagement
- Manage CRM, email marketing, automation tools, visitor-identification platforms, reporting processes, and performance analytics
- Produce scorecards and marketing insights to support decision making
- Create proposals, case studies, capability statements, collateral, presentations, and other business-development materials
- Coordinate campaigns, webinars, conferences, sponsorships, and marketing initiatives
- Track results and measure effectiveness
Requirements
What you’ll need- Minimum three (3) years of marketing experience
- Bachelor's degree in Marketing, Communications, Business, or related field preferred
- Professional services experience preferred
- Strong writing, editing, content creation, SEO, CRM, email marketing, analytics, project management, vendor coordination, organizational, and communication skills
- Ability to manage multiple priorities and work effectively with internal and external stakeholders
- Must pass a background check as part of the hiring process
Benefits
Comp & perks- Hybrid work environment
- Unlimited paid time off
- Dress for your day
- Excellent benefits
- Employee Stock Ownership Plan (ESOP)
- Additional retirement plan options
- 18-month internal leadership program (BLING)
- Staff Advisory Board
- Bland Cares
- Cross-functional training opportunities
- People-first leadership environment