Campaign Strategy – Implementation Manager

Blend360

. Translate high-level marketing and campaign strategies into detailed execution plans, timelines, milestones, and deliverables .

Posted 11/5/2026contractRemote • GermanyMid-LevelSenior💰 $45 - $50 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing strategy and campaign planning, with a strong focus on cross-functional coordination and execution. Proficient in tracking campaign performance and optimizing marketing initiatives through data-driven insights.

Highest-signal resume keywords

Marketing StrategyCampaign PlanningCross-Functional CoordinationProject ManagementMicrosoft Excel Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ImplementationAudience TargetingPersonalizationPerformance MeasurementBusiness Requirements Documentation

Soft Skills

Strong Communication SkillsOrganizational SkillsAttention to DetailCollaborationAccountability

Tools & Technologies

Marketing Workflow ToolsProject Tracking ToolsCampaign Management Tools

Industry Keywords

Financial ServicesBankingPaymentsHighly Regulated Industry

About the role

Key responsibilities & impact

Translate high-level marketing and campaign strategies into detailed execution plans, timelines, milestones, and deliverables
Support channel intake, prioritization, and coordination with cross-functional execution teams
Coordinate end-to-end campaign implementation across creative, content, digital, mobile, email, analytics, and partner marketing workstreams
Support internal teams in implementing creative collateral and marketing capabilities, including personalization and integration initiatives
Identify execution dependencies, track progress, and help ensure campaign deliverables are completed accurately and on schedule
Serve as a central point of coordination across marketing, product, analytics, channel, operations, and agency teams
Partner with Product and Marketing Strategy teams, Email Channel and Operations teams, and Marketing Information Management and channel teams
Facilitate communication across teams, clarify requirements, resolve execution questions, and maintain alignment on priorities and deliverables
Track campaign KPIs, gather performance insights, and support evaluation of campaign results
Capture campaign learnings and support ongoing optimization plans
Translate performance findings into actionable recommendations
Support audience targeting and personalization efforts
Maintain accurate campaign records, status updates, and progress tracking within marketing workflow tools
Develop and maintain campaign documentation, project plans, timelines, and supporting materials
Document business needs and translate marketing objectives into clear requirements
Ensure campaign activities adhere to established processes, documentation standards, and controls requirements
Maintain detail and quality throughout the campaign lifecycle

Requirements

What you’ll need

Experience in marketing strategy, campaign planning, and/or marketing campaign implementation
Understanding of the end-to-end marketing campaign lifecycle, from initial strategy and intake through execution, measurement, and optimization
Experience coordinating cross-functional marketing initiatives involving multiple teams, channels, and stakeholders
Strong organizational and project coordination skills, with the ability to manage multiple priorities, timelines, and deliverables simultaneously
Proficiency in Microsoft Excel, including the ability to organize, track, and analyze campaign information
Strong written and verbal communication skills, with the ability to work effectively across business, marketing, analytics, and operational teams
Exceptional attention to detail and a commitment to accuracy, process adherence, and quality execution
Ability to work in a fast-paced, highly collaborative environment while maintaining accountability for deliverables and follow-through
Must be able to work on Blend’s W2 without sponsorship
Nice to have: Experience developing business requirements documents (BRDs) or translating business needs into functional requirements
Nice to have: Experience supporting digital, mobile, and/or email marketing campaigns
Nice to have: Familiarity with marketing workflow, campaign management, or project tracking tools
Nice to have: Experience with customer segmentation, audience targeting, personalization, or marketing data integration
Nice to have: Background in financial services, banking, payments, or another highly regulated industry
Nice to have: Experience partnering with analytics teams to evaluate campaign performance, interpret KPIs, and identify optimization opportunities

Benefits

Comp & perks

Health insurance
Vision insurance
Dental insurance
401K plan
Life Insurance
Pretax Commuter Benefits
PTO
Commuter benefits
Spending accounts
Disability coverage
EAPs
Supportive team environment