Credit Card Strategy & Implementation Manager

Blend360

. Develop and support marketing strategies for new credit card product launches, refreshed products, and ongoing customer engagement initiatives .

Posted 11/6/2026contractRemote • GermanyMid-LevelSenior💰 $45 - $50 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing multi-channel marketing campaigns, with a strong focus on customer engagement and campaign optimization. Proficient in translating marketing strategies into actionable plans and managing cross-functional collaboration to achieve business objectives.

Highest-signal resume keywords

Multi-Channel Marketing Campaign ExecutionMarketing Project ManagementCustomer Journey OptimizationSalesforce Marketing Cloud FamiliarityFinancial Services Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Direct MarketingDigital MarketingCampaign StrategyBusiness Requirements DocumentationAudience TargetingPersonalizationCampaign TrackingUser Acceptance Testing CoordinationMarketing Compliance ProcessesCampaign Measurement

Soft Skills

Excellent Written CommunicationExcellent Verbal CommunicationStrong Organizational SkillsPrioritization Skills

Tools & Technologies

Microsoft ExcelMicrosoft PowerPointSalesforce Marketing CloudPEGA

Industry Keywords

Financial ServicesBankingCredit Card MarketingAgency-Side Marketing

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and support marketing strategies for new credit card product launches, refreshed products, and ongoing customer engagement initiatives
Build go-to-market strategies and campaign plans to drive product adoption, customer engagement, loyalty, and desired cardmember behaviors
Translate marketing strategies into execution plans, business requirements, timelines, milestones, and deliverables
Manage multiple campaigns and initiatives simultaneously
Lead end-to-end execution of multi-channel digital and print marketing campaigns
Support agency briefings and creative development
Coordinate development, review, approval, and implementation of marketing creative
Implement marketing capabilities including personalization and customer-journey/channel integration
Oversee campaign testing and user acceptance testing before launch
Coordinate cross-functional work across Product, Marketing, Operations, agencies, analytics, digital, mobile, and email teams
Collaborate with Legal and Compliance to obtain approvals
Communicate campaign status, requirements, risks, issues, and dependencies
Establish campaign tracking and measurement plans
Evaluate campaign results and identify optimization opportunities
Collaborate with analytics teams on performance reporting and recommendations
Maintain campaign documentation, requirements, timelines, approvals, records, and controls throughout the lifecycle

Requirements

What you’ll need

5–10 years of experience in direct marketing, digital marketing, campaign strategy, or marketing implementation
Proven experience developing and executing marketing campaigns, ideally in a multi-channel environment
Experience with marketing project or program management, including ownership of timelines, deliverables, stakeholder coordination, and execution
Ability to translate marketing strategies and business objectives into actionable business requirements and implementation plans
Strong understanding of the end-to-end marketing campaign lifecycle
Highly proficient in Microsoft Excel and PowerPoint
Excellent written and verbal communication skills
Strong organizational and prioritization skills
Bachelor's degree required
Must be able to work on Blend’s W2 without sponsorship
Experience in financial services, banking, or credit card marketing
Agency-side marketing experience
Experience developing business requirements documents (BRDs) or translating business needs into functional requirements
Familiarity with Salesforce Marketing Cloud, PEGA, or similar platforms
Experience with digital, mobile, email, and post-login marketing channels
Background in customer segmentation, audience targeting, personalization, and customer journey optimization
Experience coordinating UAT, campaign approvals, and marketing compliance processes

Benefits

Comp & perks

Health insurance
Vision insurance
Dental insurance
401K plan
Life insurance
Pretax commuter benefits
PTO
Spending accounts
Disability coverage
Employee Assistance Programs (EAPs)
Supportive team environment