Program Delivery Lead

Blend360

. Own the Spectrum Reach relationship for the platform and act as the single point of contact .

Posted 10/23/2026full-timeRemote • Maryland • United StatesSenior💰 $190,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in advertising and media, with a strong focus on audience data, identity resolution, and campaign measurement. Proven ability to lead cross-functional teams, manage client relationships, and drive platform improvements in a complex, matrixed environment.

Highest-signal resume keywords

12+ Years In AdvertisingFluency In Audience DataExperience Designing Campaign MeasurementProgram Leadership In Large OrganizationsExecutive Presence With Senior Stakeholders

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data Products To MarketCampaign Measurement DesignIdentity ResolutionAudience ActivationLinear And Addressable TVProgrammatic AdvertisingData GovernanceAttribution ModelsSales EnablementTraining Program Development

Soft Skills

Sound JudgmentClient Relationship ManagementCommunication SkillsCollaborationLeadership

Tools & Technologies

Ad ServersDSPsSSPsData OnboardingClean Rooms

Industry Keywords

Media Sales OrganizationMVPDCable Ad SalesAddressable TV PlatformsIn-House AgencyConsulting ExperienceAI-Driven Audience Products

About the role

Key responsibilities & impact

Own the Spectrum Reach relationship for the platform and act as the single point of contact
Establish a regular operating cadence with working sessions, status updates and escalations
Build relationships across Reach sales, product and platforms, audience and data, ad operations, yield, research and measurement teams, and agencies
Represent Reach needs in platform program and product planning, and represent the platform in Reach planning and client conversations
Map Reach workflows for briefs, audience building and sizing, identity matching, activation and campaign measurement
Identify slow, manual or data-limited processes and unmet client needs
Maintain an up-to-date view of Reach priorities, launches, sales targets and client mix
Run the Spectrum Reach beta program, selecting use cases and pilot advertisers and coordinating work through results
Define success criteria, holdouts and measurement plans for live campaigns
Coordinate back-tests, match tests and A/B tests
Turn results into case studies, sales stories and pricing input backed by documented evidence
Work with Reach sales leadership on packaging, rate cards, deal attribution and seller credit
Track pipeline, adoption and outcomes and report to Charter and Blend leadership
Lead ideation and prioritize platform improvements into the roadmap
Build and maintain sales enablement materials, including positioning, pitch materials, FAQs, approved claims and proof points
Train Reach sellers and planners and support pitches and client meetings
Ensure external language is accurate and receives privacy and legal review where required
Translate Reach requirements into prioritized requests for product, data science, insights, measurement, engineering, identity and integrations teams
Direct analysts and data scientists assigned to Reach work, set priorities and review outputs
Balance Reach requests against the broader platform roadmap and partner commitments
Coordinate with enterprise partnership, insights and measurement, and media product leads

Requirements

What you’ll need

12+ years in advertising, media or ad tech, including senior roles at a media seller, agency, data provider or ad tech platform
Understanding of how a media sales organization runs, including seller incentives, agency and direct channels, local and national sales, inventory and yield
Track record of taking data products to market and running the deals and partnerships behind them
Working knowledge of linear and addressable TV, streaming and CTV, programmatic, and local and national sales
Fluency in audience data, identity resolution and activation, including ad servers, DSPs, SSPs, data onboarding and clean rooms
Experience designing or interpreting campaign measurement, including lift tests, matched-market and holdout designs, and attribution
Program leadership in large, matrixed organizations
Executive presence with senior client stakeholders
Ability to explain data science outputs in commercial terms
Sound judgment on privacy and data governance in advertising
Preferred: experience at or with an MVPD or cable ad sales business, or addressable TV platforms
Preferred: experience with an in-house agency or holding-company agency
Preferred: consulting or client-services experience, ideally in data and analytics
Preferred: exposure to AI-driven audience products such as modeled, lookalike or embedding-based audiences
Preferred: experience building sales enablement and training programs

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
401K
PTO
Paid holidays
Commuter benefits
Spending accounts
Life insurance
Disability coverage
EAPs
Competitive benefits program supporting the health and financial well-being of employees and their families