Senior Director, Marketing Strategy

Blend360

. Partner with the Head of Global Marketing to drive marketing impact .

Posted 10/2/2026full-timeRemote • CanadaSenior💰 $190,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driving marketing impact through strategic messaging, editorial governance, and performance measurement. Proven ability to lead and develop marketing teams while aligning initiatives with business growth priorities in the technology industry.

Highest-signal resume keywords

Brand ManagementEarned Media ExperienceAnalyst RelationsExecutive PresenceAI in Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated MarketingCampaign ManagementPerformance MetricsContent DevelopmentEditorial StandardsMarket PositioningSales EnablementRebrandingCategory DefinitionMulti-Disciplinary Marketing

Soft Skills

LeadershipCoachingCommunicationJudgmentCollaboration

Industry Keywords

Technology IndustryService-Based BusinessLATAM MarketingEMEA MarketingPartner EcosystemForresterGartnerEverest GroupProfessional ServicesGrowth Cycle

About the role

Key responsibilities & impact

Partner with the Head of Global Marketing to drive marketing impact
Shape Blend’s market narrative, category positioning, differentiation, and thought-leadership through-line
Own messaging architecture for campaigns, events, sales enablement, executive communications, and partner materials
Establish editorial standards and governance across regions, functions, and channels
Review press releases, analyst responses, executive bylines, and launch narratives
Define success metrics and develop reporting on business impact
Own earned media, thought leadership, and executive visibility
Guide analyst relations strategy with the Head of Global Marketing and senior leadership
Turn client outcomes into credible proof for buyers, analysts, and media
Translate company growth priorities into sequenced, resourced marketing work
Own measurement frameworks and report to the executive team and board
Guide investment decisions and tradeoffs
Build enablement, client-facing materials, and proof to support sales and client business units
Align events and partner motions with target accounts and the central storyline
Lead and grow marketers across communications, content, design, and enablement
Coach senior contributors and managers, set performance expectations, and build a talent bench
Improve operating consistency and knowledge reuse across global teams
Run the cadence that aligns and engages a distributed global team
Advance Blend’s AI-native operating model

Requirements

What you’ll need

Demonstrated track record of owning a significant piece of a marketing organization and being accountable for its results
Depth in brand, corporate communications, or integrated marketing
Earned media experience
Analyst relations exposure
Genuine editorial judgment and ability to edit and teach writing quality
Scope spanning multiple marketing disciplines
Fluency in the technology industry and technical narratives
Comfort in professional services, or ability to learn a new industry quickly
Experience managing marketers and hiring senior people
Executive presence with a CEO and senior leadership team
Experience within service-based business, technology industry, and partner ecosystem
Experience building or scaling a marketing function through a growth or transaction cycle
Practical, hands-on use of AI in marketing work
Experience marketing across LATAM or EMEA, or working across languages and regional buying cultures
Experience with a rebrand, repositioning, or category-definition effort
Established relationships with Forrester, Gartner, Everest Group, or similar

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
401K
PTO
Paid holidays
Commuter benefits
Spending accounts
Life insurance
Disability coverage
EAPs