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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading integrated marketing campaigns across multiple channels, with a strong focus on B2B technology marketing and thought leadership. Proven ability to manage project timelines, stakeholder alignment, and campaign optimization to enhance audience engagement and brand visibility.
Highest-signal resume keywords
B2B Technology MarketingIntegrated Campaign MarketingProject ManagementMulti-Channel Awareness CampaignsContent Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ExecutionChannel Execution Best PracticesPerformance TrackingContent RepurposingAudience Needs Analysis
Soft Skills
Stakeholder ManagementCollaborationCommunication
Tools & Technologies
WebinarsPodcastsEmail MarketingSocial Media
Industry Keywords
Financial ServicesPaymentsFintechEmerging TechnologyEnterprise-Level Audiences
About the role
Key responsibilities & impact- Lead always-on awareness programs across web, social, webinars, podcasts, email, and executive amplification
- Translate business priorities and product narratives into integrated campaign plans with activation, promotion, and measurement approaches
- Recommend content formats, campaign moments, and distribution tactics based on audience needs, channel performance, and business priorities
- Partner with product marketing, regional marketing, digital, analytics, communications, and agency teams to move programs from plan to launch
- Repurpose existing content into web modules, webinar programs, social series, email promotions, executive talking points, and podcast support materials
- Own end-to-end campaign execution, including briefing, timelines, alignment, approvals, QA, publishing, and post-launch optimization
- Manage campaign operations consistently across channels, regions, and stakeholder groups
- Track performance, surface insights, and recommend optimizations to improve reach, engagement, and efficiency
- Drive thought leadership in emerging technology areas to elevate the client’s market position
Requirements
What you’ll need- 8+ years of experience in B2B technology marketing, integrated campaign marketing, content marketing, digital marketing, or a related field
- Proven experience executing multi-channel awareness and thought leadership campaigns, especially across owned channels
- Strong background in marketing to enterprise-level audiences
- Excellent project management skills, with the ability to manage multiple campaigns, stakeholders, deadlines, and approval processes at once
- Strong understanding of channel execution best practices for web, social, webinars, podcasts, and email
- Experience in B2B technology categories where market education and awareness are more important than immediate demand capture
- Preferred background in financial services, payments, fintech, or another regulated industry
- Experience marketing AI solutions, commerce infrastructure, developer-facing technology, or emerging payment products
- Familiarity with enterprise buyers and influencers across business, product, innovation, and technical functions
- Experience supporting global or regional campaign execution in a large organization
- Exposure to awareness, engagement, thought leadership, and share-of-voice metrics rather than pipeline-first demand generation
- Must not require immigration sponsorship
Benefits
Comp & perks- Health insurance
- Vision insurance
- Dental insurance
- 401K plan
- Life insurance
- Employee Assistance Programs
- Supportive team environment
- PTO
- Commuter benefits
- Spending accounts
- Disability coverage