Security Product Marketing Lead

Blink Ops

. Develop clear, differentiated positioning and messaging for BlinkOps products, capabilities, and use cases .

Posted 10/14/2026full-timeRemote • Massachusetts • United StatesSenior💰 $140,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing with a focus on developing positioning, messaging, and go-to-market strategies for B2B SaaS products. Leverages customer insights and competitive intelligence to drive effective sales enablement and marketing initiatives.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market Strategy DevelopmentB2B Buying Motions UnderstandingExcellent Writing and Presentation SkillsAnalytical Mindset

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Positioning DevelopmentMessaging FrameworksValue Proposition CreationSales EnablementMarket ResearchCompetitive IntelligenceCustomer Feedback AnalysisPerformance Data UtilizationInitiative ManagementSaaS Environment Experience

Soft Skills

StorytellingCommunicationCuriosityBias Toward ActionAdaptability

Industry Keywords

Security CompanyHigh-Growth SaaSEnterprise B2BCustomer EngagementMarket Trends

About the role

Key responsibilities & impact

Develop clear, differentiated positioning and messaging for BlinkOps products, capabilities, and use cases
Develop messaging frameworks and core narratives for marketing, sales, product, and customer-facing channels
Partner with Product Management to plan and execute go-to-market strategies for new products, features, and capabilities
Create and maintain sales materials including pitch decks, battlecards, solution briefs, product overviews, and other customer-facing assets
Work with GTM teams to understand objections, gaps, and customer feedback and improve messaging and enablement
Develop understanding of competitors, emerging trends, and evolving customer needs
Own competitive intelligence and translate market insights into positioning, messaging, and sales enablement
Develop understanding of customers, challenges, buying processes, and problems
Use customer feedback, win/loss insights, market research, and performance data to improve the company’s approach
Manage the analyst engagement strategy
Track core industry reports and lead Blink’s inclusion

Requirements

What you’ll need

4–7 years of experience in product marketing, ideally at a security company
Experience in a high-growth SaaS start up environment
Proven ability to develop positioning, messaging, value propositions, and go-to-market strategies
Strong understanding of enterprise B2B buying motions and how to communicate with technical and business stakeholders
Excellent writing, storytelling, and presentation skills, with the ability to make complex concepts simple and compelling
Demonstrated ability to independently drive multiple initiatives from strategy through execution
An AI-first analytical and curious mindset, with the ability to use customer, market, competitive, and business data to inform decisions
A strong bias toward action and a willingness to build, test, learn, and iterate in a fast-moving environment

Benefits

Comp & perks

Variable Compensation (where applicable)