Creative Strategist – Organic Social

Blinq

. Own day-to-day organic social content across LinkedIn, X, Instagram and TikTok for B2B and B2C software and direct-to-consumer physical products .

Posted 10/22/2026full-timeMelbourne • AustraliaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creating engaging organic social content across platforms like LinkedIn, X, Instagram, and TikTok, while leveraging strategic thinking and data-driven insights to enhance audience engagement and brand visibility.

Highest-signal resume keywords

Creative Writing SkillsExperience With LinkedIn, X, Instagram And TikTok ContentAbility To Use AI Tools, Canva Or iPhone FootageStrategic ThinkingCuriosity About Internet Culture

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationSocial Media ManagementCopywritingContent StrategyAudience ResearchPerformance MeasurementVisual Design FeedbackCampaign DevelopmentTrend IdentificationAsset Creation

Soft Skills

CuriosityCreativityOrganizational SkillsInitiativeAbility To Take Feedback

Tools & Technologies

AI ToolsCanvaSocial Media PlatformsContent Management SystemsVideo Editing Software

Industry Keywords

B2BB2CDirect-To-ConsumerContent CalendarInfluencer CollaborationBrand StrategyCustomer JourneyVisual TasteOnline CommunitiesCreative Projects

About the role

Key responsibilities & impact

Own day-to-day organic social content across LinkedIn, X, Instagram and TikTok for B2B and B2C software and direct-to-consumer physical products
Create executive content that builds distinctive voices and reasons for people to follow
Develop posts, recurring series, mini campaigns and creative projects
Write posts, captions, carousels and video scripts across the customer journey
Research tech companies, benchmark brands, online communities, customer conversations and audience problems
Identify emerging trends and conversations and create timely branded content
Develop stories about new and existing product features and releases
Build executive media brands through distinctive posts and recurring formats
Plan, coordinate and publish a varied content calendar
Source visual references, write briefs and provide feedback to motion designers, brand designers and the content producer
Create simpler assets using AI tools, Canva or iPhone footage
Test hooks, formats and ideas; measure reach, shares, watch time, traffic and sign-ups
Identify and brief influencers or creators for occasional collaborations
Work with the Head of Marketing to set priorities and develop creative judgement
Use audience feedback and performance results to improve future work

Requirements

What you’ll need

Excellent creative writing skills
Original ideas, a sense of humour and great visual taste
Curiosity about internet culture and ability to learn unfamiliar audiences quickly
Ability to recognise strong writing and visuals and explain brand fit
Strategic thinking and openness to data
Ability to explain an idea’s audience, rationale and success measures
Drive, initiative, organisation and follow-through
Ability to take and apply feedback
Experience with LinkedIn, X, Instagram and TikTok content
Ability to use AI tools, Canva or iPhone footage to create simple assets
Graduates and candidates with personal projects, freelance work or unconventional backgrounds welcome
Ability to work closely with the Head of Marketing, motion and brand designers, content producer and paid creative strategist

Benefits

Comp & perks

Equity & ownership
Competitive salary & growth path
At least 20 days fully disconnect each year, with a flexible policy beyond that
Daily breakfast and lunch at some offices
Always-stocked snack bar
Hybrid work arrangement: 3 days a week in the office and the rest where you work best