Customer Journeys Consultant

Blue Acorn iCi

. Lead and implement B2C and B2B marketing automation and customer journey solutions using enterprise marketing platforms .

Posted 11/4/2026contractRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2C and B2B marketing automation, customer journey solutions, and data-driven optimization strategies using enterprise marketing platforms. Proficient in translating business requirements into scalable architectures while collaborating with cross-functional teams and mentoring others.

Highest-signal resume keywords

B2C And B2B Marketing TechnologiesAdobe Journey OptimizerPersonalization And SegmentationHTML And SQL ProficiencyConsulting And Executive Stakeholder Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationData Modeling ConceptsCampaign LogicWorkflow OrchestrationAPI ConnectionsA/B And Multivariate ExperimentationTest Plans And Test CasesCustomer Journey DesignLifecycle MarketingMarketing Analytics

Soft Skills

Excellent CommunicationProblem-SolvingCross-Functional CollaborationMentoringProactive Guidance

Tools & Technologies

Adobe CampaignSalesforce Marketing CloudMarketoAdobe TargetResponsysCheetah MailBrazeHubSpotPostmanPostBuster

Certifications & Qualifications

Adobe Experience Cloud Applications

Industry Keywords

Customer Journey SolutionsMarketing Optimization StrategiesData CollectionPrivacy LawsIdentity ManagementCDPsDMPsSegmentation StrategiesCustomer Experience GoalsEnterprise Marketing Platforms

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Lead and implement B2C and B2B marketing automation and customer journey solutions using enterprise marketing platforms
Translate customer needs and business requirements into scalable solution designs considering architecture standards, feasibility, and total cost of ownership
Develop technical deliverables and participate in unit and peer testing, including test plans, test cases, and test scripts
Drive segmentation, personalization, experimentation, and marketing optimization strategies
Provide proactive, prescriptive guidance based on industry knowledge, best practices, and customer experience goals
Collaborate with cross-functional teams to align marketing strategy, solution design, data, and platform implementation
Partner with Product and Engineering to communicate platform feedback, advocate for customer needs, and inform product enhancements and roadmaps
Support executive readouts, escalation management, and proactive delivery risk identification and mitigation
Work with sales and internal teams to explore solutions, address evolving customer needs, and support account growth
Mentor team members and contribute to reusable frameworks, accelerators, and delivery practices
Use approved Adobe AI technologies to enhance customer experiences

Requirements

What you’ll need

Unrestricted authorization to work in the United States without employer sponsorship now or in the future
Hands-on experience with B2C and B2B marketing technologies, including Adobe Journey Optimizer, Marketo, Adobe Campaign, Adobe Target, Responsys, Salesforce Marketing Cloud, Cheetah Mail, Braze, HubSpot, or comparable enterprise platforms
Strong knowledge of personalization, segmentation, A/B and multivariate experimentation, and data-driven optimization
Understanding of CDPs, DMPs, paid media, identity management, marketing automation, data collection, and applicable privacy laws
Proficiency in HTML, SQL, scripting, data modeling concepts, campaign logic, and workflow orchestration
Experience setting up API connections and using Postman, PostBuster, or similar tools
Ability to translate business goals and requirements into scalable marketing architectures, data structures, KPIs, and clear technical designs
Strong consulting and executive stakeholder engagement skills
Excellent communication, problem-solving, and cross-functional collaboration skills
Experience partnering with Product and Engineering on roadmap input, enhancements, or go-to-market initiatives
Ability to learn and adapt as marketing technologies and AI capabilities evolve
Preferred: hands-on experience with Adobe customer journey solutions
Preferred: experience leading multi-workstream marketing technology or customer experience programs
Preferred: background in customer journey design, lifecycle marketing, or marketing analytics
Preferred: certifications in Adobe Experience Cloud applications or comparable platforms

Benefits

Comp & perks

Medical, dental and vision insurance
Life insurance
Disability insurance
Paid time off
401(k)
Competitive benefits package for full-time, non-temporary employees