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Integrated Marketing Manager
Blue Acorn iCi. Lead integrated B2B marketing initiatives that strengthen Blue Acorn iCi’s market presence, support lead generation, and connect marketing activity to sales opportunities and revenue .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing strategies, event management, and digital campaign execution, with a strong focus on leveraging Pardot and Salesforce for lead generation and performance analysis. Proven ability to collaborate across departments and manage stakeholder relationships to drive marketing initiatives and revenue growth.
Highest-signal resume keywords
B2B Marketing ExperiencePardot ProficiencySalesforce AdministrationEvent ManagementCampaign Coordination
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
B2B MarketingEvent MarketingCampaign AnalysisData InterpretationDigital CampaignsLead GenerationMarketing StrategyProgram ManagementSales Metrics AnalysisAdvertising Campaign Optimization
Soft Skills
Attention to DetailExcellent CommunicationInterpersonal SkillsSelf-MotivatedProactive
Tools & Technologies
SalesforcePardotLinkedInGoogle AdsCorporate Website Management
Industry Keywords
B2B ServicesSaaSDigital ServicesConsultingPartner Ecosystems
About the role
Key responsibilities & impact- Lead integrated B2B marketing initiatives that strengthen Blue Acorn iCi’s market presence, support lead generation, and connect marketing activity to sales opportunities and revenue
- Coordinate corporate events and tradeshows, including go-to-market strategy, account mapping, client outreach, on-site details, and logistics
- Develop and implement event marketing plans to generate revenue and create engaging experiences
- Collaborate with Infosys/Infosys Aster corporate, vertical, sales, and marketing leaders and support Adobe partner marketing
- Lead marketing for one-to-one engagements, one-to-many events, and large sponsorships
- Develop joint marketing and sales campaigns aligned with Adobe and Infosys priorities
- Identify marketing opportunities and gaps and create initiatives that influence sales metrics
- Support digital campaigns, automated Salesforce campaigns, blog posts, and sales materials
- Develop and maintain technology-partner relationships through co-marketing, meetings, and business planning
- Support joint events, activations, and strategic positioning within the digital experience ecosystem
- Manage Pardot email campaigns, newsletters, custom forms, campaign tracking, and lead uploads
- Connect Pardot marketing efforts to Salesforce metrics and track investment, engagement, opportunities, and ROI
- Support Salesforce/Account Engagement administration, dashboards, campaign building, reporting, and email marketing
- Analyze campaign performance to identify strengths, gaps, and improvement opportunities
- Own Blue Acorn iCi’s social media strategy, including planning, scheduling, analysis, and reporting
- Manage LinkedIn campaigns for events, new solutions, internal awareness, and content releases
- Build awareness of company insights, solutions, initiatives, and offerings with Infosys digital experience audiences
- Support Adobe partner newsletters, Infosys newsletters, client newsletters, and one-off communication campaigns
- Help publish, update, and report on the corporate website
- Develop, manage, and optimize advertising campaigns on LinkedIn and Google and evaluate additional platforms
Requirements
What you’ll need- Candidates must have unrestricted authorization to work in the United States without the need for employer sponsorship now or in the future
- Infosys Nova Holdings, LLC does not provide immigration or visa sponsorship, including H4 EAD, H-1B, OPT, CPT, TN, O-1, E-3, or J-1 visas
- 4–6 years of B2B marketing experience
- Strong experience with Pardot and Salesforce
- Experience managing large-scale events, including industry tradeshows, and smaller client gatherings
- Ability to coordinate marketing campaigns and initiatives across departments and with sales and partner stakeholders
- Strong attention to detail and ability to interpret data and communicate marketing trends and results
- Excellent written and verbal communication, interpersonal skills, ethics, and cultural awareness
- Strong multitasking and program management skills
- Self-motivated, proactive, and able to communicate assertively and professionally
- Preferred: B2B marketing experience within technology, consulting, SaaS, digital services, or partner ecosystems
- Preferred: Bachelor’s degree, preferably in marketing, communications, or a related field
- Preferred: Experience in the B2B services industry, preferably SaaS or technology
- Preferred: Experience with Salesforce reporting and administration
Benefits
Comp & perks- Full Time, Non-Temporary Employees enjoy medical, dental and vision insurance
- Life insurance
- Disability insurance
- Paid time off
- 401(k)
- Competitive benefits package