Graphic Visual Design Lead

Blue Bottle Coffee

. Own and manage the full-scope brand visual system for a specialty coffee brand across VI, packaging, product visuals, marketing collateral, and social media .

Posted 10/6/2026full-timeTokyo • JapanSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing full-scope brand visual systems, including visual identity, packaging, and marketing collateral, while delivering cohesive visual content that aligns with brand initiatives and drives conversion. Proficient in leading design teams and collaborating with marketing to create polished visual systems that resonate with target audiences.

Highest-signal resume keywords

Brand Visual DesignTeam ManagementVisual Identity DevelopmentProficiency in PhotoshopStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Visual CommunicationGraphic DesignBrand Systems ThinkingLayout DesignColor TheoryPackaging DesignCampaign Visual ProductionAsset Library ManagementQuality AssuranceDesign Standards Development

Soft Skills

CollaborationRequirement ReadingPressure Management

Tools & Technologies

PhotoshopIllustrator

Certifications & Qualifications

Bachelor's Degree in Visual CommunicationBachelor's Degree in Graphic DesignBachelor's Degree in Art Design

Industry Keywords

Specialty CoffeeBrand MarketingE-commerceLifestyle BrandsNew Retail

About the role

Key responsibilities & impact

Own and manage the full-scope brand visual system for a specialty coffee brand across VI, packaging, product visuals, marketing collateral, and social media
Work with Brand Marketing to deliver visual content aligned with product launches, campaigns, and brand initiatives
Maintain and evolve the brand VI system covering color, typography, layout, and visual language
Establish comprehensive brand usage guidelines
Lead production of campaign key visuals, seasonal marketing, product posters, menu systems, packaging, merchandise, brand books, and in-store print materials
Manage visual design across Xiaohongshu, WeChat, e-commerce listings, official announcements, and event covers
Collaborate with marketing on product launches, brand collaborations, themed campaigns, and content calendars
Deliver visual packages that drive conversion and brand visibility
Build and maintain an asset library, template system, and design standards repository
Monitor specialty coffee brand aesthetic trends and refine the visual language toward a younger, more elevated direction
Review and QA graphic design deliverables
Manage team scheduling, quality standards, and delivery timelines

Requirements

What you’ll need

Bachelor's degree or above in Visual Communication, Graphic Design, Art Design, or related field
5+ years of full-scope brand visual design experience
1+ year managing a team or design module
Proven experience in chain brand VI development, full-cycle marketing visuals, and product packaging
Demonstrable brand visual upgrade case studies
Refined, restrained aesthetic sensibility suited to the minimal and premium tonality of specialty coffee
Ability to consistently deliver polished, cohesive visual systems
Proficiency in Photoshop, Illustrator, and related tools
Strong layout, color, and brand systems thinking
Understanding of brand marketing logic and ability to design for communication goals, audience sensibility, and contextual needs
Strong communication and requirement-reading skills
Ability to work efficiently with marketing teams and manage pressure during high-frequency product and campaign cycles
Background in coffee, tea, new retail, or lifestyle brands is a plus