Senior Digital Product Analyst

Blue Cross NC

. Lead the evolution and maintenance of a digital-first enterprise content governance model in partnership with the enterprise design language system .

Posted 9/23/2026full-timeRemote • North Carolina • United StatesSenior💰 $98,092 - $156,947 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital content governance, content architecture, and AI optimization for scalable digital experiences. Proficient in leveraging analytics and user research to enhance content performance and ensure compliance with regulatory standards.

Highest-signal resume keywords

Digital Content GovernanceAdobe Experience Manager (AEM)Content Creation and Management SystemsData Analysis and Business IntelligenceSearch Engine Optimization (SEO)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content ArchitectureData ModelingData ScienceData VisualizationMetrics DevelopmentProduct AnalysisReporting and AnalysisContent DevelopmentAI Engine OptimizationCustomer Journey Analytics

Soft Skills

Strategic RecommendationsCollaborationPerformance MonitoringDesign ThinkingUser Experience Improvement

Tools & Technologies

Adobe AnalyticsAdobe PhotoshopAdobe TargetSiteImproveEnterprise Content Management Systems

Certifications & Qualifications

Adobe Analytics CertificationCCXP Certified

Industry Keywords

Digital ExperiencesGlobal TaxonomyADA ComplianceContent ReuseRegulated Key Segments

Tech Stack

Tools & technologies

AEMCloud

About the role

Key responsibilities & impact

Lead the evolution and maintenance of a digital-first enterprise content governance model in partnership with the enterprise design language system
Create consistency across experiences and repositories, enable clear content architecture, and ensure scalability for AI use cases
Own and maintain a global taxonomy informing information architecture across digital experiences
Foster data quality for scalable AI experiences and build AI engine optimization into digital content
Lead content development for highly regulated key segments
Identify opportunities for content reuse across platforms and channels to create efficiencies in business stakeholder approvals
Incorporate the Blue Cross NC brand, tone of voice, and core messaging
Ensure language is ADA compliant and avoids ableism
Lead content research and performance by identifying key content KPIs
Continuously monitor performance through Customer Journey Analytics, SiteImprove, and user research
Apply design thinking and UX principles to page authoring
Provide strategic recommendations on current and future-state application needs to improve user experience and drive business value
Validate that new application business solutions meet customer experience needs and achieve optimum business benefit

Requirements

What you’ll need

Bachelor's degree or advanced degree (where required)
5+ years of experience in related field
In lieu of degree, 7+ years of experience in related field
Adobe analytics certification preferred
CCXP Certified or certified within 1 year of employment preferred
Experience with Adobe Experience Manager (AEM), including AEM as a Cloud Service
Experience with Adobe Photoshop
Experience with Adobe Target
Business intelligence and data analysis
Content creation and content management systems
Data modeling, data science, and data visualization
Digital experiences and enterprise content management systems
Metrics development, product analysis, and reporting and analysis
Search engine optimization (SEO)
Statistical models

Benefits

Comp & perks

Annual Incentive Bonus based on annual corporate goal achievement and individual performance
401(k) with employer match
Paid Time Off (PTO)
Competitive health benefits
Wellness programs