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Blue Nile

Assistant Brand Manager, Marketing

Blue Nile

. Develop and execute integrated brand marketing campaigns across digital, social, influencer, PR, and experiential channels.

Posted 10/19/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $115,000 - $130,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing and executing integrated brand marketing campaigns across digital, social, and experiential channels, while maintaining brand consistency and optimizing performance metrics. Strong analytical and project management skills support effective collaboration with creative and product teams to drive brand growth.

Highest-signal resume keywords
Brand Marketing ExperienceDigital Marketing ExpertiseMarket Research SkillsCampaign Performance AnalysisCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Integrated Brand MarketingDigital MarketingSocial Media StrategyInfluencer MarketingMarket ResearchPerformance Metrics AnalysisContent DevelopmentMultichannel Marketing ExecutionProject Management
Soft Skills
Strong CommunicationAnalytical MindsetCollaboration Skills
Certifications & Qualifications
Bachelor's Degree in MarketingBachelor's Degree in Communications
Industry Keywords
LuxuryRetailFashionE-commerceBrand Partnerships

About the role

Key responsibilities & impact
  • Develop and execute integrated brand marketing campaigns across digital, social, influencer, PR, and experiential channels.
  • Support brand storytelling and messaging, ensuring consistency across all customer touchpoints.
  • Work closely with creative, performance marketing, and product teams to align marketing initiatives with business goals.
  • Conduct market research and competitive analysis to identify trends and opportunities for brand growth.
  • Monitor campaign performance and brand health metrics, providing insights and recommendations for optimization.
  • Manage brand partnerships and collaborations, ensuring successful execution and strategic alignment.
  • Lead the planning and execution of seasonal marketing initiatives, product launches, and promotional campaigns.
  • Ensure brand guidelines and messaging are maintained across all marketing channels.

Requirements

What you’ll need
  • Bachelor's degree in Marketing, Communications, or related field.
  • 4+ years of experience in brand marketing, preferably in luxury, retail, fashion, or e-commerce.
  • Strong understanding of digital marketing, social media, influencer strategy, and PR.
  • Experience working with creative teams, content development, and multichannel marketing execution.
  • Analytical mindset with the ability to track marketing performance metrics and provide strategic insights.
  • Strong communication, project management, and cross-functional collaboration skills.
  • Blue Nile will not sponsor a new applicant for employment authorization for this position.

Benefits

Comp & perks
  • Medical, Dental, Vision and Prescription Insurance
  • 401(k) Retirement Plan with company match
  • Flexible spending account
  • Health savings account
  • Tuition Reimbursement
  • Employee discount
  • Parental leave
  • Life insurance
  • Paid Time Off (PTO)
  • Opportunities for career advancement