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Blue Nile

Senior Manager, CRM

Blue Nile

. Lead customer engagement strategy to maximize subscriber lifetime value and deliver customer excellence .

Posted 10/28/2026full-timeNew York City • New York • United StatesSenior💰 $130,000 - $160,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in lifecycle marketing with a focus on customer engagement strategies, data analysis, and performance tracking. Proven ability to lead teams and develop personalized customer journeys that enhance retention and upsell opportunities.

Highest-signal resume keywords
Lifecycle MarketingCustomer SegmentationData AnalysisTeam LeadershipPerformance Tracking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Customer Engagement StrategyEmail MarketingSMS MarketingExperimentation PlansKPI DevelopmentData ModelingSegmentation StrategiesAutomation FlowsReportingDashboard Creation
Soft Skills
Strategic ThinkingExceptional Communication
Tools & Technologies
Enterprise-Level ESP
Industry Keywords
Subscriber Lifetime ValueCustomer ExcellencePersonalized Lifecycle ProgramsCollaborationCustomer Journeys

About the role

Key responsibilities & impact
  • Lead customer engagement strategy to maximize subscriber lifetime value and deliver customer excellence
  • Oversee complex automated and personalized customer journeys across email and SMS
  • Develop and execute experimentation plans and testing frameworks for automation flows, segmentation, and messaging
  • Use customer behavior data and interaction touchpoints to develop personalized lifecycle programs
  • Create measurement plans and strategies for lifecycle programs including email and SMS
  • Maintain collaborative relationships with Customer Excellence, Product/Engineering, Analytics, Design, creative, agency, and front-end development teams
  • Partner with agencies and vendors on data modeling, segmentation, personalization, and contact/targeting strategies
  • Create, manage, and implement complex customer segmentation strategies
  • Partner with senior leaders to develop and optimize KPIs including CTR, open rate, product adoption, product engagement, retention, and upsell
  • Interpret data, analyze results, develop reports, and create stakeholder dashboards

Requirements

What you’ll need
  • Bachelor’s degree in marketing, statistics, or business with working experience managing data analysis
  • 7+ years of experience in lifecycle marketing or relevant experiences
  • 4+ years managing and leading teams
  • Strategic thinking to drive adoption and growth goals and improve conversion, engagement, retention, renewal/upsell, and reactivation metrics
  • Proven expertise working in an enterprise-level ESP
  • Strong understanding of developing audience segmentation
  • Knowledge of performance tracking and reporting
  • Ability to prioritize projects and tasks
  • Exceptional written and verbal communication skills
  • Blue Nile will not sponsor a new applicant for employment authorization for this position

Benefits

Comp & perks
  • Paid Time Off
  • Medical, Dental, Vision and Prescription Insurance
  • 401(k) Retirement Plan with Company Match
  • Flexible Spending Account | Health Savings Account
  • Tuition Reimbursement
  • Employee Discount
  • Parental Leave
  • Life Insurance
  • Career advancement opportunities