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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media strategy and influencer marketing, with a strong focus on content production, audience engagement, and performance analysis. Proven ability to manage partnerships and drive brand-relevant campaigns across multiple platforms.
Highest-signal resume keywords
Social Media StrategyInfluencer Marketing ManagementContent Production SkillsAudience EngagementPerformance Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media MarketingContent DevelopmentCreative Concept DevelopmentCampaign ManagementAnalytical SkillsBudget ManagementStorytelling TechniquesPlatform Best PracticesNegotiation SkillsEcommerce Strategy
Soft Skills
Proactive ThinkingCollaborationAttention to DetailStrong CommunicationRelationship Building
Tools & Technologies
CreatorIQDash SocialSprinklrSocial Media Tools
Industry Keywords
Luxury MarketingFashionBeautyLifestyleEcommerce ResultsPop Culture TrendsDigital TrendsAmbassador ProgramsAffiliate MarketingPaid Media Integration
About the role
Key responsibilities & impact- Drive a proactive, insight-led social strategy across Instagram, TikTok, YouTube, Pinterest, and Facebook.
- Identify emerging trends, entertainment moments, consumer behaviors, and creator movements and recommend timely, brand-relevant execution.
- Develop original creative concepts, recurring franchises, collaborations, and social-first campaigns.
- Identify content gaps, production requirements, partnership opportunities, and potential roadblocks.
- Own the social content calendar across campaigns, product launches, showroom activations, retail milestones, and real-time opportunities.
- Lead content development from concept through publication, including briefs, scripts, shot lists, production coordination, on-set capture, editing feedback, captions, and platform execution.
- Elevate customer-facing messaging and visual presentation for a distinctive, approachable, and culturally relevant luxury brand.
- Own daily publishing and community engagement and convert audience feedback into content and customer insights.
- Partner with leadership to execute and evolve the influencer marketing program.
- Discover and evaluate established and emerging creator talent.
- Develop partnership concepts and creator briefs.
- Manage influencer partnerships from outreach through reporting, including negotiations, contracts, approvals, deliverables, usage rights, exclusivity, budgets, and timelines.
- Identify opportunities for additional storytelling, cross-channel amplification, paid media integration, and long-term relationships.
- Evaluate content and influencer performance and recommend what to scale, refine, test, or discontinue.
- Build a test-and-learn approach across formats, hooks, storytelling techniques, and platform features.
- Collaborate with Brand, Creative, PR, Paid Media, Ecommerce, and Showroom teams.
- Own initiatives with strong attention to detail and follow through from concept to measurable outcome.
Requirements
What you’ll need- 7+ years of social media and influencer marketing experience, ideally in luxury, jewelry, fashion, beauty, or lifestyle, with proven brand and ecommerce results.
- Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
- Strong pulse on pop culture, emerging creators, and digital trends, with sharp judgment on what fits the brand.
- Proactive thinker who anticipates needs, spots opportunities early, and brings solutions without waiting for direction.
- Portfolio showcasing original ideas, compelling storytelling, and elevated, platform-native content.
- Deep knowledge of Instagram, TikTok, YouTube, Pinterest, and Facebook, including audience behavior and platform best practices.
- Hands-on ShopMy experience across creator recruitment, gifting, commissions, and optimization to drive traffic and sales.
- Strong content production skills, from concepts and scripts to directing, capturing, and editing, with a refined visual eye.
- Proven ability to manage influencer partnerships from talent discovery and negotiation through execution and reporting.
- Understanding of ambassador programs, affiliate marketing, usage rights, exclusivity, paid amplification, and disclosure requirements.
- Excellent writing and presentation skills, with the ability to deliver clear briefs, feedback, and recommendations.
- Analytical mindset that connects performance to business goals and turns insights into action.
- Exceptional organization, budget management, and attention to detail across competing priorities.
- Confident collaborator who builds strong relationships across teams, agencies, and talent.
- Proficiency with social and influencer tools; CreatorIQ, Dash Social, and Sprinklr experience preferred.
- Entrepreneurial mindset with the ownership, resourcefulness, and follow-through to turn bold ideas into results.
- Must be legally authorized to work in the United States; Blue Nile will not sponsor a new applicant for employment authorization for this position.
Benefits
Comp & perks- Medical, Dental, Vision and Prescription Insurance
- 401(k) Retirement Plan with company match
- Flexible spending account
- Health savings account
- Tuition Reimbursement
- Employee discount
- Parental leave
- Life insurance
- Paid Time Off (PTO)
- Opportunities for career advancement