Director, Marketing Operations

BlueCat

. Own and continuously optimize the marketing technology (Martech) stack across Demand Generation and Customer Marketing .

Posted 10/6/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in Marketing Operations and Martech management, with a focus on optimizing marketing technology stacks, data governance, and lead lifecycle management. Proven ability to implement AI and automation solutions while ensuring alignment between Marketing and Sales teams.

Highest-signal resume keywords

Marketo ExpertiseSalesforce ProficiencyMulti-Touch AttributionData Governance and ComplianceLead Lifecycle Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationCRM IntegrationLead ScoringSource AttributionData EnrichmentCampaign OperationsAttribution TrackingLead Routing DesignBudget ManagementVendor Relationship Management

Soft Skills

Analytical SkillsProblem-Solving SkillsProject ManagementPartnership SkillsCross-Functional Team Leadership

Tools & Technologies

ZoomInfoLeanDataImpartnerMarketing Technology StackAnalytics Dashboards

Industry Keywords

B2B MarketingSaaS EnvironmentDemand GenerationCustomer MarketingIndirect Channel Programs

About the role

Key responsibilities & impact

Own and continuously optimize the marketing technology (Martech) stack across Demand Generation and Customer Marketing
Manage marketing automation, CRM integrations, attribution, data enrichment, lead routing, and partner portal systems
Own the Martech budget and vendor relationships, including selection, contracts, renewals, and ROI accountability
Identify, pilot, and implement AI and automation opportunities across marketing and indirect channel programs
Build and maintain source attribution connecting pipeline and revenue to campaigns, channels, and partner activity
Own account and lead enrichment to support scoring, segmentation, and routing
Manage lead lifecycle and routing, including partner-sourced and partner-referred leads
Partner with Marketing leadership to plan and execute campaign operations from setup and segmentation through funnel measurement
Own data governance and hygiene, including field mapping, deduplication, and consent/compliance
Establish shared definitions and standards across Marketing and Sales and maintain related reporting and dashboards with Analytics
Own Sales–Marketing alignment on definitions, SLAs, and lead hand-off processes
Own source tracking, lead routing, and attribution for the indirect channel
Ensure consistent measurement across direct and partner go-to-market motions
Lead and develop the Marketing Operations team
Partner with Marketing, Sales, Channel, Analytics, IT, and Legal teams to optimize Martech systems and integrations

Requirements

What you’ll need

8–12+ years of experience in Marketing Operations or Martech roles in a B2B or SaaS environment
Deep, hands-on expertise with Marketo and Salesforce and a demonstrated track record of optimizing a Martech stack for scale and reliability
Experience identifying and implementing AI and automation solutions within marketing or RevOps systems
Preferred hands-on experience with ZoomInfo, LeanData, and Impartner (or equivalent enrichment, routing, and partner portal platforms)
Proven experience owning multi-touch attribution and source tracking across demand generation, customer marketing, and channel programs
Strong background in account/lead enrichment, lead lifecycle management, lead scoring, and routing design
Experience owning data governance, hygiene, and compliance (e.g., GDPR, deduplication, field mapping) across marketing systems
Experience managing Martech budgets and vendor relationships, including contract negotiation and ROI tracking
Excellent partnership skills and experience working with Marketing leadership to translate campaign strategy into scalable systems and processes
Experience supporting indirect channel and partner programs, including partner portals, partner lead routing, and source attribution, strongly preferred
Demonstrated ability to lead and develop cross-functional operations teams
Excellent analytical and problem-solving skills
Strong project management skills and ability to manage multiple stakeholders and competing priorities

Benefits

Comp & perks

Medical, dental, and vision insurance
Tax-advantaged accounts (HSA, FSA)
Annual Lifestyle Spending Account (LSA)
401(k) with company matching
Paid parental leave
Vacation, personal, and wellness days
Annual learning and development budget
Eligibility to participate in the company's annual bonus program