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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing data-driven demand generation strategies, with a strong focus on multi-channel integrated campaigns and marketing automation tools. Proficient in project management, reporting, and collaboration to drive pipeline generation and optimize marketing efforts.
Highest-signal resume keywords
Demand Generation StrategyMarketing Automation ExperienceProject Management SkillsMulti-Channel Campaign DevelopmentB2B Software Marketing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email Nurture StrategyAttribution ReportingMetrics-Driven MarketingContent Marketing ManagementWebinar Program ExecutionData AnalysisCampaign OptimizationTechnical Setup for WebinarsQuality Control in CampaignsPipeline Generation
Soft Skills
Organizational SkillsCommunication SkillsAttention to DetailCollaboration SkillsFlexibility
Tools & Technologies
MarketoPardotHubSpotZoom WebinarGoldcast.ioPathFactoryConsensusStorylaneMS ExcelGoogle Sheets
Industry Keywords
Network ObservabilityB2B MarketingDirect SalesChannel PartnersStrategic PartnersMetrics-Driven CultureIntegrated Marketing CampaignsDemand GenerationField EventsAsynchronous Work
About the role
Key responsibilities & impact- Strategize, execute, and optimize a data-driven demand generation campaign strategy to achieve global sales goals for Network Observability
- Develop and deploy integrated marketing campaigns, including crafting strategy, aligning internal team members, and tracking key deadlines
- Plan and execute the demand generation webinar program for Network Observability, including speaker communications, technical setup, promotion, dry runs, and live hosting
- Develop and manage marketing strategy across direct sales, channel partners, and strategic partners
- Assist with tracking and execution of conferences and field events to drive meetings and engagement
- Connect marketing activities to pipeline generation through attribution reporting
- Clone and quality-control programs and campaigns in marketing automation and CRM systems
- Strategize and execute email nurtures and event, product-introduction, and new-offering invitations for Network Observability
- Apply experimentation to drive, test, learn, and optimize marketing campaigns
- Collaborate with marketers to ensure proper messaging, timing, and execution of multi-channel campaigns
- Develop regional demand generation plans aligned to marketing-sourced pipeline goals
- Align with SDRs on campaign results, gather feedback, and generate optimization ideas
- Provide ongoing reporting, campaign insights, and pacing toward goals to stakeholders
- Document processes in Confluence and SharePoint PowerPoint and project management in Monday
Requirements
What you’ll need- Experience and proven track record in developing cohesive multi-channel integrated campaigns
- Strong project management, organizational, and communication skills
- Experience working in a metrics-driven culture to measure how marketing activities contribute to pipeline generation
- Ability to manage multiple projects with intertwining deadlines while staying focused on the details
- Experience working in a B2B software marketing team
- Understanding of multiple sales channels, including direct sales, channel partners, and alliance partners, preferred
- Marketing automation experience required, including Marketo, Pardot, or HubSpot
- Content marketing and demo automation management experience preferred, including PathFactory, Consensus, or Storylane
- Experience strategizing, writing, creating, and measuring email nurtures
- Experience planning, project managing, and executing webinar programs; Zoom Webinar or Goldcast.io preferred
- Willingness and flexibility to work independently and as part of a team; experience working asynchronously
- Proficiency in MS Excel or Google Sheets
- Impeccable eye for detail
- Experience with marketing reporting and attribution reporting preferred
- Strong aptitude and/or passion for leveraging AI in day-to-day execution, planning, and reporting
Benefits
Comp & perks- Medical, dental, and vision insurance
- Tax advantaged accounts (HSA, FSA)
- Annual Lifestyle Spending Account (LSA)
- 401(k) with company matching
- Paid parental leave
- Vacation, personal, and wellness days
- Annual learning and development budget
- Eligibility to participate in the company's annual bonus program