Director, Ancillary Sales & Marketing

BlueCross BlueShield of South Carolina

. Lead corporate distribution systems, general agents, brokers, and other market support personnel .

Posted 9/23/2026full-timeColumbia • South Carolina • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in insurance sales and marketing, with a strong ability to lead and motivate agents and brokers. Proficient in developing marketing strategies, managing product profitability, and ensuring compliance with industry standards.

Highest-signal resume keywords

Insurance Sales ExperienceMarketing Strategy DevelopmentAgent/Broker Sales ProcessDepartment of Insurance LicensureAnalytical Thinking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales NegotiationProduct DevelopmentMarket AnalysisBusiness Math ProficiencyPolicy Implementation

Soft Skills

Excellent Communication SkillsAbility to Motivate OthersGood Judgment SkillsIndependent Work AbilityPersuasion and Influence

Tools & Technologies

Microsoft Office Suite

Certifications & Qualifications

Department of Insurance Licensure

Industry Keywords

Insurance MarketingDistribution SystemsProfitability AnalysisSales Materials DevelopmentCompliance Requirements

About the role

Key responsibilities & impact

Lead corporate distribution systems, general agents, brokers, and other market support personnel
Plan product development, marketing services, production, and profitability across assigned states or regions
Engage regularly in outside sales
Solicit new distribution outlets for Companion Life's products
Motivate general agents and brokers through visits and seminars
Formulate, advise on, and implement policies to enhance production profitability and service standards
Develop marketing and sales themes, promotions, and sales materials
Monitor loss ratios and persistency and implement corrective actions
Develop or enhance group products and recommend pricing, product design, filing, direct mail, and compliance requirements
Manage marketing, sales, renewal, and servicing of Companion Life's products from a field office environment

Requirements

What you’ll need

Bachelor's degree in Business Administration, Finance, Marketing, Marketing Management, or related field OR four years job related work experience OR a combination of education and work experience totaling 4 years
Six years insurance sales and/or insurance marketing
Excellent oral and written communication skills
Demonstrated skills related to sales, marketing, and/or underwriting
Thorough understanding of agent/broker sales and marketing process
Ability to work independently, prioritize effectively, and make sound decisions
Good judgment skills
Demonstrated proficiency in spelling, punctuation, and grammar skills
Basic business math proficiency
Analytical or critical thinking skills
Ability to persuade, negotiate, or influence others
Ability to direct, motivate, and assess performance of others
Ability to handle confidential or sensitive information with discretion
Experience in sales negotiation process
Microsoft Office Suite
Department of Insurance Licensure must be obtained within 60 days of hire in state employed
Up to 60% travel including overnight

Benefits

Comp & perks

Subsidized health plans, dental and vision coverage
401k retirement savings plan with company match
Life Insurance
Paid Time Off (PTO)
On-site cafeterias and fitness centers in major locations
Education Assistance
Service Recognition
National discounts to movies, theaters, zoos, theme parks and more